Salon S.O.S.

Most salon owners start by handling their own marketing, but as your business grows, DIY efforts can quickly become overwhelming. From inconsistent social media to outdated websites and weak Google visibility, these are clear signs your salon has outgrown doing everything alone. Discover the key indicators it’s time to outsource your digital marketing and how getting the right support can help your salon grow without burnout.

The new year is the perfect time to reset your strategy. This guide walks salon owners through a practical digital marketing audit covering social media, websites, SEO, and loyalty systems to strengthen marketing for salons and drive more bookings.

The beauty industry never stops evolving and neither does the way clients discover, connect with, and stay loyal to their favorite salons and spas. As we move into 2026, digital marketing is shifting faster than ever, shaped by new technologies, changing consumer habits, and the growing demand for authenticity and personalization. If you want to keep your salon or spa thriving, now’s the time to adapt. In this guide, we’re diving into realistic, industry-specific marketing tr

This blog breaks down exactly what a Loyalty Reward Collab is, why it works, how to set it up, and how to use your salon’s digital marketing strategy to make it a major success.

SEO isn’t just for big brands — it’s one of the most powerful tools salons can use to book more clients without paid ads. This guide uncovers the top SEO mistakes salon owners make and shows you how to fix them step by step.

There’s no denying the power of digital marketing when it comes to gaining new salon clients. Social media, websites, email campaigns—they’re all essential tools for building a solid clientele. But here’s the reality: digital marketing alone won’t fill your chair. We see it all the time, especially with new stylists. They create a beautiful Instagram grid, post reels, maybe even run a few ads—and then wonder why the bookings aren’t flooding in. On the flip side, some seasoned

In this blog, we’ll explore how AI can become your salon’s ultimate marketing companion, helping you build a custom brand voice that shines across all platforms. We’ll also dive into how setting up a personalized AI assistant can save you time, keep your messaging on point, and help you problem-solve in ways that support both your business operations and growth.

Gathering a collection of glowing, 5 star reviews can significantly bolster your salon or spa’s credibility, create brand awareness, and improve your visibility in local searches. In this blog, we’ll dive into the critical role Google reviews play in the digital marketing strategy of salons and spas AND explore creative ways to incentivize these reviews that you’ll want to steal for your own salon business!

To get ahead online, this means embracing digital marketing and social media to expand reach and grow your client base. We had the pleasure of polling salon owners and service providers at a recent beauty convention and in this blog, we'll explore key strategies that can transform your salon’s online presence based on their responses.

As salon professionals strive to reach more clients and amplify their services, tracking the success of digital marketing efforts has become more vital than ever. Understanding which strategies are driving results and which ones need a makeover can help elevate your salon from just another corner shop to the go-to luxury experience! In this guide, we dive deep into the metrics to track, how to interpret these analytics, and crafting a strategy for continual improvement.

The beauty industry is no stranger to the ever-evolving world of online marketing in 2025. As salon and spa professionals strive to stand out in an increasingly competitive market, leveraging digital platforms becomes crucial. One tool that should be a staple in every salon's digital toolbox is the Google Business Profile.

Expanding your salon's online presence is essential in today's digital age, particularly as we move forward to 2025. The role of search engines in influencing consumer choices has never been more critical, and salons must embrace effective SEO practices to thrive. Understanding the common mistakes in SEO can make all the difference in establishing an amazing online presence that attracts potential clients.

Salons have evolved beyond mere spaces for beauty transformations; they’re thriving hubs of community and creativity. With the evolution of technology, blogs serve as a salon's mirror, reflecting its personality, style, and expertise to the online world. However, navigating the world of blogging can be as intricate as perfecting a balayage technique. In this fast-paced digital age, understanding the dos and don’ts of blogging can elevate your salon's presence and build a stan

very salon professional wants to create an excellent guest experience, but going into a major service blind, with little to no information, can make this goal feel daunting. This quest for excellence can be greatly aided by a simple yet powerful tool: the intake form. Far fom being mundane paperwork, these forms are vital in sculpting a client's experience, turning a routine visit into a custom-tailored appointment.

As a salon owner, you might be focused primarily on honing your craft, maintaining a loyal clientele, and managing the day-to-day...

In today’s fast-paced, tech-driven world, being a salon professional means embracing technology to enhance creativity, organization, and communication. With the myriad of digital tools available, knowing which ones to incorporate into your workflow can significantly elevate your salon's productivity, customer service, and overall operation. Below are some key categories of digital tools, along with top recommendations and practical uses for each.

In the ever-evolving world of digital marketing, it is crucial for businesses to stay ahead of the curve and constantly update their...

Staying up to date with online practices is just as crucial as keeping pace with in-salon trends. With the ever-increasing reliance on...

As we approach the end of another eventful year, it's time for salon professionals to take a moment and reflect on their business...

In the ever-evolving world of salon businesses, finding your niche and establishing a strong brand identity is essential for long-term...

As a salon or spa owner, you're always looking for ways to increase revenue and keep your clients coming back. One way to do this is by...

As a salon professional, you know that your online reputation is crucial to the success of your business. A positive online presence can...

Google Business Profile (formerly known as Google My Business) has become an invaluable asset for businesses of all sizes and types,...

E-commerce is becoming increasingly important for salon businesses because it allows them to reach a wider audience and sell their...

When you think guest experience, do you only take into consideration their experience during their salon service? Guest experience starts...

We’ve said it before and we’ll say it again; in the world we live in today it is no longer an option to not have a website or have a...

Do you ever have those moments where it hits you that you haven’t seen one of your favourite clients in a while? Like a lot longer than...

When it comes to creating an online brand for your salon, it can be overwhelming to know where to start. You want your personality to...

Incorporating Halloween themes in your salon promotions is not only a fun way to get your guests excited about your retail and services, but it’s also super easy to pull it off with minimal effort! We’ve got a few easy ways for you to spook up your October promotions that you can put together quickly to be ready for Halloween 2022!

Nowadays, having a solid online presence for your salon/spa is not only important, but imperative. The foundation of a strong online...

Offering gift cards for purchase in your salon is beneficial, no, necessary for the ultimate guest experience! However, the days of hand...

If your salon isn’t posting blogs on a regular basis, you may want to consider doing so! In this blog, we’re going to give you the low...

From menus at restaurants to vaccination passports, QR codes are EVERYWHERE in 2022! Are you utilizing QR codes in your salon/spa?! If...

Happy 2022! It’s a new year full of fresh opportunities and in this blog, we’re going to dive deep into the digital marketing trends that...

When the entire purpose of social media is to create visually appealing content, you want to make sure your salon's page is branded in an...

Last week, Instagram and Facebook were down (only for a few hours) but it got us thinking, how many businesses ONLY use social media for...

How many times over the last year have you made an online purchase and what drove you to make that purchase online instead of in store?...

If you want to get the most out of your online ad campaigns, you’ve come to the right place! Whether you are running Facebook/Instagram...

The two biggest needs we hear from salons all the time is that they need more staff and more clients. As a salon owner or independent...

Are you frustrated by the lack of options to have clickable links in your Instagram content? It can be challenging to drive website...

Our top tips to effectively communicate with your guests during COVID-19 while your salon temporarily closes, or remains open.

We are often asked by salons to explain what is the difference between a domain name and web hosting? Many beginners don’t know that...

Does your salon need a website? Absolutely! In today’s digital age, this is no longer a question. In fact, it's one of the most important...