Salon S.O.S.

This blog breaks down exactly what a Loyalty Reward Collab is, why it works, how to set it up, and how to use your salon’s digital marketing strategy to make it a major success.

SEO isn’t just for big brands — it’s one of the most powerful tools salons can use to book more clients without paid ads. This guide uncovers the top SEO mistakes salon owners make and shows you how to fix them step by step.

There’s no denying the power of digital marketing when it comes to gaining new salon clients. Social media, websites, email...

As a busy salon pro juggling multiple tasks at any given moment, time is one of your most valuable resources. Between managing your team,...

The salon/spa industry is INCREDIBLY competitive, and the digital landscape holds the power to shape the trajectory of salons and spas...

Salon pro’s have 2 options when it comes to facing digital media in 2025: adapt and move forward, or get left behind. To get ahead...

Digital marketing isn't just an option for salons and spas in 2025; it's an absolute necessity. As salon professionals strive to reach...

The beauty industry is no stranger to the ever-evolving world of online marketing in 2025. As salon and spa professionals strive to stand...

Expanding your salon's online presence is essential in today's digital age, particularly as we move forward to 2025. The role of search...

Salons have evolved beyond mere spaces for beauty transformations; they’re thriving hubs of community and creativity. With the evolution...

We’ve all been there; a client books in for a major service like a color correction, extensions or a bridal updo or makeup application...

As a salon owner, you might be focused primarily on honing your craft, maintaining a loyal clientele, and managing the day-to-day...

In today’s fast-paced, tech-driven world, being a salon professional means embracing technology to enhance creativity, organization, and...

In the ever-evolving world of digital marketing, it is crucial for businesses to stay ahead of the curve and constantly update their...

Staying up to date with online practices is just as crucial as keeping pace with in-salon trends. With the ever-increasing reliance on...

As we approach the end of another eventful year, it's time for salon professionals to take a moment and reflect on their business...

In the ever-evolving world of salon businesses, finding your niche and establishing a strong brand identity is essential for long-term...

As a salon or spa owner, you're always looking for ways to increase revenue and keep your clients coming back. One way to do this is by...

As a salon professional, you know that your online reputation is crucial to the success of your business. A positive online presence can...

Google Business Profile (formerly known as Google My Business) has become an invaluable asset for businesses of all sizes and types,...

E-commerce is becoming increasingly important for salon businesses because it allows them to reach a wider audience and sell their...

When you think guest experience, do you only take into consideration their experience during their salon service? Guest experience starts...

We’ve said it before and we’ll say it again; in the world we live in today it is no longer an option to not have a website or have a...

Do you ever have those moments where it hits you that you haven’t seen one of your favourite clients in a while? Like a lot longer than...

When it comes to creating an online brand for your salon, it can be overwhelming to know where to start. You want your personality to...

It’s sPoOkY season, salon owners, which means different opportunities for marketing and promotions! In this blog post, we’re going to...

Nowadays, having a solid online presence for your salon/spa is not only important, but imperative. The foundation of a strong online...

Offering gift cards for purchase in your salon is beneficial, no, necessary for the ultimate guest experience! However, the days of hand...

If your salon isn’t posting blogs on a regular basis, you may want to consider doing so! In this blog, we’re going to give you the low...

From menus at restaurants to vaccination passports, QR codes are EVERYWHERE in 2022! Are you utilizing QR codes in your salon/spa?! If...

Happy 2022! It’s a new year full of fresh opportunities and in this blog, we’re going to dive deep into the digital marketing trends that...

When the entire purpose of social media is to create visually appealing content, you want to make sure your salon's page is branded in an...

Last week, Instagram and Facebook were down (only for a few hours) but it got us thinking, how many businesses ONLY use social media for...

How many times over the last year have you made an online purchase and what drove you to make that purchase online instead of in store?...

If you want to get the most out of your online ad campaigns, you’ve come to the right place! Whether you are running Facebook/Instagram...

The two biggest needs we hear from salons all the time is that they need more staff and more clients. As a salon owner or independent...

Are you frustrated by the lack of options to have clickable links in your Instagram content? It can be challenging to drive website...

Our top tips to effectively communicate with your guests during COVID-19 while your salon temporarily closes, or remains open.

We are often asked by salons to explain what is the difference between a domain name and web hosting? Many beginners don’t know that...

Does your salon need a website? Absolutely! In today’s digital age, this is no longer a question. In fact, it's one of the most important...