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Stats from Industry Pros you Should Know
Salon pro’s have 2 options when it comes to facing digital media in 2025: adapt and move forward, or get left behind. To get ahead...
Sarah Perrin
Jun 14 min read
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Tracking the Success of Your Salon’s Digital Marketing Efforts
Digital marketing isn't just an option for salons and spas in 2025; it's an absolute necessity. As salon professionals strive to reach...
Sarah Perrin
May 184 min read
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From Clicks to Clients: Maximizing Salon Visibility with Google Business Profiles
The beauty industry is no stranger to the ever-evolving world of online marketing in 2025. As salon and spa professionals strive to stand...
Sarah Perrin
Apr 205 min read
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SEO Mistakes Salons and Spas Should Avoid
Expanding your salon's online presence is essential in today's digital age, particularly as we move forward to 2025. The role of search...
Sarah Perrin
Apr 55 min read
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The Dos and Don’ts of Blogging for Salons
Salons have evolved beyond mere spaces for beauty transformations; they’re thriving hubs of community and creativity. With the evolution...
Sarah Perrin
Mar 224 min read
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Prep for Success: How Intake Forms can Elevate a Salon Experience
We’ve all been there; a client books in for a major service like a color correction, extensions or a bridal updo or makeup application...
Sarah Perrin
Feb 83 min read
28 views
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Why Your Salon's Website Needs an Update in 2025
As a salon owner, you might be focused primarily on honing your craft, maintaining a loyal clientele, and managing the day-to-day...
Sarah Perrin
Dec 29, 20245 min read
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Essential Digital Tools Every Salon Professional Should Use
In today’s fast-paced, tech-driven world, being a salon professional means embracing technology to enhance creativity, organization, and...
Sarah Perrin
Jul 14, 20244 min read
344 views
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A Salon Pro's Guide to Posting with Purpose
In the ever-evolving world of digital marketing, it is crucial for businesses to stay ahead of the curve and constantly update their...
Sarah Perrin
Jun 16, 20243 min read
13 views
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Enhance Your Salon's Online Presence with Modern Website Features
Staying up to date with online practices is just as crucial as keeping pace with in-salon trends. With the ever-increasing reliance on...
Sarah Perrin
Feb 25, 20243 min read
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Reflecting on the Last Quarter of 2023: What Salon Owners Need to Consider
As we approach the end of another eventful year, it's time for salon professionals to take a moment and reflect on their business...
Sarah Perrin
Sep 25, 20233 min read
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The Power of Purpose: How a Strong Mission Statement Can Transform Your Salon
In the ever-evolving world of salon businesses, finding your niche and establishing a strong brand identity is essential for long-term...
Sarah Perrin
Sep 10, 20235 min read
23 views
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How to Start Offering Hair and Beauty Subscription Boxes at your Salon
As a salon or spa owner, you're always looking for ways to increase revenue and keep your clients coming back. One way to do this is by...
Sarah Perrin
Jul 31, 20235 min read
45 views
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Why Ignoring Online Reviews Could Be Hurting Your Salon Business
As a salon professional, you know that your online reputation is crucial to the success of your business. A positive online presence can...
Sarah Perrin
Jul 17, 20234 min read
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5 Reasons we Love Google Business Profiles for Salons
Google Business Profile (formerly known as Google My Business) has become an invaluable asset for businesses of all sizes and types,...
Sarah Perrin
May 6, 20233 min read
33 views
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Tips and Tricks to Optimize Your Salon's E-commerce Platform
E-commerce is becoming increasingly important for salon businesses because it allows them to reach a wider audience and sell their...
Sarah Perrin
Apr 24, 20234 min read
31 views
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How to Create the Ultimate Guest Experience In Salon and Online
When you think guest experience, do you only take into consideration their experience during their salon service? Guest experience starts...
Sarah Perrin
Mar 11, 20234 min read
45 views
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5 Elements Your Salon Website Needs to Have
We’ve said it before and we’ll say it again; in the world we live in today it is no longer an option to not have a website or have a...
Sarah Perrin
Feb 25, 20234 min read
59 views
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How to Connect with Guests Between Salon Visits
Do you ever have those moments where it hits you that you haven’t seen one of your favourite clients in a while? Like a lot longer than...
Sarah Perrin
Jan 16, 20234 min read
70 views
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The 3 V's of Online Branding For Your Salon
When it comes to creating an online brand for your salon, it can be overwhelming to know where to start. You want your personality to...
Sarah Perrin
Oct 31, 20223 min read
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How To Easily Incorporate Halloween In Your Salon This Spooky Season
It’s sPoOkY season, salon owners, which means different opportunities for marketing and promotions! In this blog post, we’re going to...
Sarah Perrin
Oct 17, 20223 min read
26 views
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Can Your Salon Survive Without a Website in 2022?
Nowadays, having a solid online presence for your salon/spa is not only important, but imperative. The foundation of a strong online...
Sarah Perrin
Sep 19, 20223 min read
20 views
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How To Use Digital Gift Cards In Your Salon
Offering gift cards for purchase in your salon is beneficial, no, necessary for the ultimate guest experience! However, the days of hand...
Sarah Perrin
Aug 8, 20224 min read
36 views
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Why Your Salon NEEDS A Blog & How To Get Started!
If your salon isn’t posting blogs on a regular basis, you may want to consider doing so! In this blog, we’re going to give you the low...
Sarah Perrin
Feb 21, 20224 min read
51 views
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Create a Modern Salon Experience Using QR Codes!
From menus at restaurants to vaccination passports, QR codes are EVERYWHERE in 2022! Are you utilizing QR codes in your salon/spa?! If...
Sarah Perrin
Jan 24, 20225 min read
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Digital Marketing Trends To Watch In 2022!
Happy 2022! It’s a new year full of fresh opportunities and in this blog, we’re going to dive deep into the digital marketing trends that...
Sarah Perrin
Jan 8, 20223 min read
78 views
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How to Build a Gorgeous Online Brand Aesthetic For Your Salon/Spa
When the entire purpose of social media is to create visually appealing content, you want to make sure your salon's page is branded in an...
Sarah Perrin
Nov 7, 20214 min read
37 views
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Email Marketing for Your Salon: Why You Need It and How to Make it Happen
Last week, Instagram and Facebook were down (only for a few hours) but it got us thinking, how many businesses ONLY use social media for...
Sarah Perrin
Oct 10, 202110 min read
59 views
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E-Commerce for Salons- Why Your Business Needs an Online Shop and Tips for Success
How many times over the last year have you made an online purchase and what drove you to make that purchase online instead of in store?...
Sarah Perrin
Sep 26, 20216 min read
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How to Create Great Landing Pages to Convert Clicks into Customers
If you want to get the most out of your online ad campaigns, you’ve come to the right place! Whether you are running Facebook/Instagram...
Scott Moon
May 25, 20214 min read
46 views
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The Best Ways to Get New Clients in Your Salon
The two biggest needs we hear from salons all the time is that they need more staff and more clients. As a salon owner or independent...
Scott Moon
Mar 10, 20214 min read
114 views
0 comments
How to Drive More Traffic from your Instagram Posts
Are you frustrated by the lack of options to have clickable links in your Instagram content? It can be challenging to drive website...
Scott Moon
Jan 12, 20214 min read
46 views
0 comments
Digital Marketing advice for your Salon or Spa during the COVID-19 pandemic, 2020
Our top tips to effectively communicate with your guests during COVID-19 while your salon temporarily closes, or remains open.
Scott Moon
Mar 18, 20206 min read
66 views
0 comments
What’s the Difference Between Domain Name and Web Hosting (Explained)
We are often asked by salons to explain what is the difference between a domain name and web hosting? Many beginners don’t know that...
Scott Moon
May 1, 20192 min read
20 views
0 comments
8 Reasons Why Your Salon Needs a Website
Does your salon need a website? Absolutely! In today’s digital age, this is no longer a question. In fact, it's one of the most important...
Scott Moon
Mar 29, 20184 min read
107 views
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