CENTRE DE RESSOURCES

The beauty industry never stops evolving and neither does the way clients discover, connect with, and stay loyal to their favorite salons and spas. As we move into 2026, digital marketing is shifting faster than ever, shaped by new technologies, changing consumer habits, and the growing demand for authenticity and personalization. If you want to keep your salon or spa thriving, now’s the time to adapt. In this guide, we’re diving into realistic, industry-specific marketing tr

Today’s salons aren’t just places for haircuts and highlights, they’re community anchors . More and more, clients are looking for brands that not only make them look good but do good . By giving back locally, your salon can strengthen its connection to the community, enhance its visibility, and build a loyal, emotionally connected clientele. This blog is your ultimate guide to turning your passion for styling into a purpose-driven movement. From charity cut-a-thons to collabo

This blog breaks down exactly what a Loyalty Reward Collab is, why it works, how to set it up, and how to use your salon’s digital marketing strategy to make it a major success.

Content pillars give you a framework to ensure your social media and website touch on every angle of your brand, not just services. They help you balance education, inspiration, promotion, and entertainment so your audience feels both engaged and informed. Evergreen content builds on these pillars by giving you material that can be recycled and reused in the future, saving you time and energy.

The reality is that no-shows will always exist to some degree, but with the right systems in place, you can dramatically reduce them. The key is to balance professionalism and client care with clear communication and firm boundaries! This blog will walk you through proven ways to prevent no-shows, including policies, deposits, communication strategies, and enforcement tips that align with the standards of today’s competitive beauty industry.

SEO isn’t just for big brands — it’s one of the most powerful tools salons can use to book more clients without paid ads. This guide uncovers the top SEO mistakes salon owners make and shows you how to fix them step by step.

Social media is now a sales tool. This guide shows how social media marketing for salons can boost bookings, retail sales, and client engagement directly from Instagram, Facebook, and TikTok.

In this guide, we’ll break down why UGC is so powerful for salon social media, how to encourage clients to share, and how to integrate it into your salon websites and Google Business Profile.

When your culture is strong, your team stays longer, your clients feel it, and your salon social media practically markets itself. When it’s weak… you deal with turnover, tension, and a struggle to grow. Let’s dive into what makes a great salon culture, how to create one your team is proud of, and how to promote it both internally and externally.

There’s no denying the power of digital marketing when it comes to gaining new salon clients. Social media, websites, email campaigns—they’re all essential tools for building a solid clientele. But here’s the reality: digital marketing alone won’t fill your chair. We see it all the time, especially with new stylists. They create a beautiful Instagram grid, post reels, maybe even run a few ads—and then wonder why the bookings aren’t flooding in. On the flip side, some seasoned

Over the past year, Sarah and her business partner implemented a hybrid salon structure designed to meet stylists exactly where they’re at in their careers. The result? A flexible, supportive environment where stylists can grow without feeling the need to leave and start from scratch somewhere else. In this blog, we’ll break down how this model works—and why it’s reshaping the future of salon career paths!

In this blog, we’ll explore how AI can become your salon’s ultimate marketing companion, helping you build a custom brand voice that shines across all platforms. We’ll also dive into how setting up a personalized AI assistant can save you time, keep your messaging on point, and help you problem-solve in ways that support both your business operations and growth.

Hashtags, once the darlings of social media engagement, played a pivotal role in connecting content with potential clients. But are they still necessary or effective for salon professionals in this brave new world of digital communication? Or, are they a thing of the past (some may say they’re SO 2024!) Let’s get into it in this blog post!

Gathering a collection of glowing, 5 star reviews can significantly bolster your salon or spa’s credibility, create brand awareness, and improve your visibility in local searches. In this blog, we’ll dive into the critical role Google reviews play in the digital marketing strategy of salons and spas AND explore creative ways to incentivize these reviews that you’ll want to steal for your own salon business!

To get ahead online, this means embracing digital marketing and social media to expand reach and grow your client base. We had the pleasure of polling salon owners and service providers at a recent beauty convention and in this blog, we'll explore key strategies that can transform your salon’s online presence based on their responses.

As salon professionals strive to reach more clients and amplify their services, tracking the success of digital marketing efforts has become more vital than ever. Understanding which strategies are driving results and which ones need a makeover can help elevate your salon from just another corner shop to the go-to luxury experience! In this guide, we dive deep into the metrics to track, how to interpret these analytics, and crafting a strategy for continual improvement.

SMART goals—Specific, Measurable, Achievable, Relevant, and Time-bound—offer a blueprint to streamline efforts and spotlight progress, transforming aspirations into tangible successes. Let's dive into how you can harness the power of SMART goals to take your salon to new heights!

The beauty industry is no stranger to the ever-evolving world of online marketing in 2025. As salon and spa professionals strive to stand out in an increasingly competitive market, leveraging digital platforms becomes crucial. One tool that should be a staple in every salon's digital toolbox is the Google Business Profile.

Expanding your salon's online presence is essential in today's digital age, particularly as we move forward to 2025. The role of search engines in influencing consumer choices has never been more critical, and salons must embrace effective SEO practices to thrive. Understanding the common mistakes in SEO can make all the difference in establishing an amazing online presence that attracts potential clients.

Salons have evolved beyond mere spaces for beauty transformations; they’re thriving hubs of community and creativity. With the evolution of technology, blogs serve as a salon's mirror, reflecting its personality, style, and expertise to the online world. However, navigating the world of blogging can be as intricate as perfecting a balayage technique. In this fast-paced digital age, understanding the dos and don’ts of blogging can elevate your salon's presence and build a stan

Employees come and go, each bringing their unique talents and perspective. But how can we maintain a harmonious environment when one of our team members decides to leave? The answer lies in having a well-devised exit strategy. This vital plan not only ensures a smooth transition but also upholds professional relationships and leaves no room for the dreaded “awkward goodbye”.  Let's explore why this strategy is so crucial and how it can be seamlessly integrated into your salon

Instagram’s updated aspect ratios can make or break how your salon content appears. Learn what’s changed, why it matters, and how to optimize your posts for better visibility and engagement.

As we navigate the many changes that 2025 has already brought, digital marketing and social media landscapes are undergoing major transformations. Salon businesses must keep their fingers on the pulse to remain relevant in this ever-evolving terrain. What once was cutting-edge is swiftly becoming obsolete. Here’s your ultimate guide to what's in and what's out for 2025, helping your brand stay ahead of the curve!

very salon professional wants to create an excellent guest experience, but going into a major service blind, with little to no information, can make this goal feel daunting. This quest for excellence can be greatly aided by a simple yet powerful tool: the intake form. Far fom being mundane paperwork, these forms are vital in sculpting a client's experience, turning a routine visit into a custom-tailored appointment.

Creating a loyalty program for your salon is not just about retaining clients; it's about crafting an experience that makes them feel valued and excited to return. In today’s fast-paced digital world, utilizing a digital app to manage your salon’s loyalty program is not just more effective—it's essential. Let's dive into why digital is the way to go and how to choose rewards that will keep your clients engaged and your business thriving.

Instagram has always been pivotal platform for salons to showcase their artistry but unfortunately, many pages aren’t taking advantage of important features or are missing crucial information. As we step into 2025, it's the perfect time to reflect, revamp, and refresh your salon's social media presence.

Whether you’re a salon owner wanting to elevate your salon’s page or a salon professional looking for social media marketing for salons inspiration, these top 10 pages are absolute must-follows. Let's dive into the profiles that setting high standards for outstanding salon Instagram pages!

As a salon owner, you might be focused primarily on honing your craft, maintaining a loyal clientele, and managing the day-to-day...

In the salon industry, it can be difficult to navigate being creative while implementing best business practices to ensure you are...

As we approach 2025, it's crucial to build a solid foundation for your salon's future. A comprehensive game plan is key to navigating the...

As the holiday season approaches, salons and spas have a golden opportunity to indulge their clientele with unique promotions that not...

Running a salon isn’t just about hair transformations, incredible retail offerings and client experience; it's also about managing the...

In the bustling world of salons, staying ahead of trends, managing appointments, crafting compelling content, and keeping clients engaged...

Tipping culture has long been ingrained in many societies, particularly in North America, where it is considered a customary practice to...

Looking to skyrocket your career with the ultimate education? Struggling to find the right online inspiration to become the best version...

Introducing an associate program into your salon or spa can be a game-changer for both your business and your staff. While many other...

In the beauty and wellness industry, staying relevant and engaging on social media is essential for attracting new clients and retaining...

When it comes to running a successful salon, perfecting your interview process is vital for both hiring new talent and fostering growth...

The art of consultation in a salon or spa setting is one that is often underestimated, yet it is undeniably pivotal for client...

Creating your own SEO keywords and phrases list for your salon business is a crucial step in boosting your online presence and attracting...

In today’s fast-paced, tech-driven world, being a salon professional means embracing technology to enhance creativity, organization, and communication. With the myriad of digital tools available, knowing which ones to incorporate into your workflow can significantly elevate your salon's productivity, customer service, and overall operation. Below are some key categories of digital tools, along with top recommendations and practical uses for each.

Salon professionals work hard day in and day out to make their clients look and feel their best. But sometimes, the daily grind can start...

In the ever-evolving world of digital marketing, it is crucial for businesses to stay ahead of the curve and constantly update their...

From one salon owner to another, I’d like to take this opportunity to talk about the less glamorous side of salon ownership. This blog...

While we love seeing salon professionals taking charge of their businesses and sticking to their policies; airing out grievances or passive

By adopting eco-friendly practices and embracing renewable resources, you not only help the planet—but also build a strong brand identity that clients genuinely connect with. In this blog post, we’ll guide you through marketing ideas for a salon that focus on sustainability and show you how going green can boost your reputation, strengthen loyalty, and attract environmentally aware clients.

In the competitive world of salon and spa businesses, implementing a loyalty program is essential to retaining customers and building...

In a digital world where competition is fierce, understanding and implementing effective Search Engine Optimization (SEO) strategies can...

Now more than ever, it is crucial for salon professionals to present authentic social media content. Authenticity has become increasingly...

Staying up to date with online practices is just as crucial as keeping pace with in-salon trends. With the ever-increasing reliance on...