In the beauty and wellness industry, staying relevant and engaging on social media is essential for attracting new clients and retaining existing ones. While showcasing your work through stunning images is important, diversifying your content is crucial in keeping your audience captivated. Social media isn't just a portfolio, it's a platform for education, engagement, and community-building. To make your social media a magnet for followers, you need a well-rounded content strategy. In this blog post, we'll take a look at how you can use Google to come up with a year's worth of content ideas in mere minutes.
If you'd rather invest in help for your salon's social media, we've got you covered! Click HERE to learn about our social media management services!
Step 1: Identify Your Umbrella Topic
Begin by pinpointing a broad, overarching topic relevant to your salon services. This will serve as the foundation upon which your subtopics and specific content ideas will be built. For hairstylists, this could be simply "Hair," while estheticians might go with "Skincare."
Step 2: Develop 12 Subtopics
Once you have your umbrella topic, break it down into 12 subtopics. These should represent the various services or areas of expertise you offer. For hairstylists, subtopics could include:
1. Hair Extensions
2. Haircuts
3. Blonding Services
4. Hair Color Correction
5. At-Home Hair Care
6. Bridal Hairstyles
7. Natural Hair Care
8. Scalp Treatments
9. Chemical Treatments
10. Men’s Grooming
11. Children’s Haircuts
12. Seasonal Hair Care Tips
For estheticians, subtopics could involve:
1. Skincare Routines
2. Facial Treatments
3. Gel Nails
4. Lash Extensions
5. Chemical Peels
6. Acne Treatments
7. Anti-Aging Solutions
8. Body Treatments
9. At-Home Skincare
10. Massage Therapy
11. Waxing Services
12. Sun Protection
Step 3: Utilize Google's "People Also Ask" Feature
For each subtopic, perform a Google search and pay close attention to the "People also ask" section. This feature provides a treasure trove of commonly asked questions that your target audience is curious about. Expand and retract the tabs to reveal more questions. Keep doing this until you've collected around 30 questions for each subtopic. For example:
Subtopic: Hair Extensions
1. "Should I get hair extensions?"
2. "What type of hair extensions are the best?"
3. "How long do hair extensions last?"
4. "What are the pros and cons of hair extensions?"
Repeat this process for each of your 12 subtopics. Copy and paste the questions into a document. By the end, you'll have 30 potential content ideas around each specific subject.
Step 4: Get Niche with Your Searches
To make your content even more targeted, refine your Google searches with more specific queries. Instead of searching "Hair Extensions," try something more precise like "Should I get Hair Extensions?" or "Different types of Hair Extensions." This will help you uncover niche content ideas and elaborate questions your audience is asking.
Step 5: Compile and Organize Your Content Ideas
After completing this process for all 12 subtopics, you'll have a comprehensive set of 360 content ideas. You can now categorize these ideas based on format: single posts, carousels, reels, blogs, or live sessions.
Utilize AI as a Brainstorming Buddy
AI can be a fantastic ally when generating content ideas before and after using Google's People Also Ask feature. Serving as a "brainstorming buddy," AI can analyze trending questions and related queries that people frequently search for, inspiring a wealth of social media topics for salon and spa professionals. For instance, after identifying several potential subjects through People Also Ask, AI can help you delve deeper into each question, suggesting unique angles or subtopics you might not have considered. Once you have your topics lined up, AI can further assist in crafting engaging and compelling captions for each post. This seamless integration of AI not only enhances productivity but also ensures your content remains relevant and captivating.
Want to learn more about how to best utilize AI as a salon professional?! Check out our AI digital training made specifically for salon industry pros!
Conclusion
A well-rounded content strategy is crucial for keeping your audience engaged and growing your client base. While pictures of your work are important, diversifying your content to answer common questions, provide how-tos, and share expert tips will establish you as a thought leader in your field. Social media is a powerful tool for building relationships with your audience, showcasing your expertise, and attracting potential clients. By leveraging Google's "People also ask" feature, you can efficiently generate a wealth of content ideas that will keep your social media fresh and engaging throughout the entire year.
Salon S.O.S. is on a mission to make sure every salon professional can have online marketing tools that grow your business at extremely affordable prices. From websites for salons, to salon loyalty programs, social media marketing for salons, SEO for hair salons and so much more, we are here as your go-to resource for all things digital marketing for salons and spas.
For even more digital marketing goodness, check out our YouTube Marketing Academy as well as all the resources and support we have for you here on our website
Digitally Yours,
The Team at Salon S.O.S.
Comments