5 Guest Policies You Need To Have In Place In Your Salon
In a perfect world, every client would show up to their appointments on time, preferably with a Starbucks in hand for you. Last minute...
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Sarah Perrin
- Oct 31
- 3 min
The 3 V's of Online Branding For Your Salon
When it comes to creating an online brand for your salon, it can be overwhelming to know where to start. You want your personality to...
12 views0 comments
Sarah Perrin
- Oct 17
- 3 min
How To Easily Incorporate Halloween In Your Salon This Spooky Season
It’s sPoOkY season, salon owners, which means different opportunities for marketing and promotions! In this blog post, we’re going to...
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Sarah Perrin
- Oct 3
- 3 min
Does Your Salon Need To Be On YouTube? Yes, and Here's Why.
Video marketing is KING in the digital age we are living in, and YouTube is an incredible platform to house your salon’s promotional and...
12 views0 comments
Sarah Perrin
- Sep 19
- 3 min
Can Your Salon Survive Without a Website in 2022?
Nowadays, having a solid online presence for your salon/spa is not only important, but imperative. The foundation of a strong online...
7 views0 comments
Sarah Perrin
- Sep 6
- 3 min
Instagram Hacks That WON'T Grow Your Salon's Page
It seems as though Instagram “hacks” to grow your following change as soon as you finally get the hang of them. Social media is a huge...
31 views0 comments
Sarah Perrin
- Aug 22
- 5 min
3 Mistakes I Have Made as a Salon Owner
It’s easy to look back on your career as a salon owner and pick apart the things you wished you’d done differently. How many sleepless...
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Sarah Perrin
- Aug 8
- 4 min
How To Use Digital Gift Cards In Your Salon
Offering gift cards for purchase in your salon is beneficial, no, necessary for the ultimate guest experience! However, the days of hand...
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Sarah Perrin
- Jul 25
- 5 min
How To Use Digital Consultations In Your Salon
When the Covid-19 pandemic hit, it forced every single industry to start relying more on digital communication as a way of limiting...
39 views0 comments
Sarah Perrin
- Jul 11
- 5 min
SEO?! WTF!? SOS! SEO 101 For Salon Owners
Have you ever asked yourself… WTF is SEO?! Well, you are absolutely not alone! SEO (Search Engine Optimization) may not be something that...
24 views0 comments
Sarah Perrin
- Jun 27
- 6 min
Everything You Need To Know About Influencer Marketing For Your Salon or Spa
You’ve seen them, you’ve heard them, and you’ve likely been influenced by them in one way or another. Social media influencers can be...
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Sarah Perrin
- Jun 12
- 5 min
REVAMP Your Salon's Social Media With This 6 Week Challenge!
Social media is arguably the best form of marketing for salon’s and spa’s online. That being said, it is often used incorrectly which can...
42 views0 comments
Sarah Perrin
- May 28
- 5 min
Captions & Hashtags 101- Salon/Spa Edition
How many times have you found yourself with writers block when it comes to curating captions for your salon or spas social media posts?...
47 views0 comments
Sarah Perrin
- May 16
- 6 min
Discounting VS Adding Value: How to Utilize Both Incentives for Successful Salon Promotions
When service and retail sales are slow at your salon, it’s easy to resort to a discount promo as a quick fix. We are not slamming...
41 views0 comments
Sarah Perrin
- May 2
- 4 min
How To Run A KILLER Giveaway For Your Salon/Spa!
Social media contests and giveaways have been proven to be an excellent marketing technique for salons and spas. It can be a great tactic...
52 views0 comments
Sarah Perrin
- Apr 18
- 6 min
Take Your Salon's Social to The Next Level With Pinterest
Where is the first place you go for recipes? Hair and nail inspo? Gift ideas? Outfit inspo? Design ideas? If Pinterest is the first place...
12 views0 comments
Sarah Perrin
- Apr 3
- 4 min
Stop Waiting- Start Automating. A Salon Owners Guide to Automating Social Media Message Responses
Between phone calls, texting, emails, and social media messengers, it feels as if clients have full access to salon professionals 24/7....
37 views0 comments
Sarah Perrin
- Mar 19
- 4 min
TikTok VS Instagram Reels- Salon Show Down
Tiktok, reels, videos… oh my! We’ve spoken at length about how important of a player videos are in your salon’s digital marketing game,...
48 views0 comments
Sarah Perrin
- Mar 6
- 4 min
A Letter To New Salon Professionals
This blog post is going to be a little bit different. We’ve done a lot of reflecting in 2022 and it’s been refreshing to look back on the...
46 views0 comments
Sarah Perrin
- Feb 21
- 4 min
Why Your Salon NEEDS A Blog & How To Get Started!
If your salon isn’t posting blogs on a regular basis, you may want to consider doing so! In this blog, we’re going to give you the low...
40 views0 comments