Level Up Your Salon's Retail
Although the pandemic was a huge blow to salon professionals deemed “unessential”, it also provided a huge learning opportunity. As salon...
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Sarah Perrin
- May 21
- 4 min
The Benefits of Offering Memberships at Your Salon/Spa
Memberships are offered in many different industries and have started being found more often in salons and spas. A salon membership is a...
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Sarah Perrin
- May 6
- 3 min
5 Reasons we Love Google Business Profiles for Salons
Google Business Profile (formerly known as Google My Business) has become an invaluable asset for businesses of all sizes and types,...
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Sarah Perrin
- Apr 24
- 4 min
Tips and Tricks to Optimize Your Salon's E-commerce Platform
E-commerce is becoming increasingly important for salon businesses because it allows them to reach a wider audience and sell their...
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Sarah Perrin
- Apr 9
- 4 min
The Biggest Mistake You Can Make with Your Salon's Loyalty Program
Loyalty programs have become an essential aspect of businesses today, and for good reason. These programs offer a variety of benefits to...
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Sarah Perrin
- Mar 25
- 5 min
Organic VS Boosts VS Ads: Making Sense of Salon Social Media Posts
You’ve likely heard of them, and you’ve most definitely seen them; boosted posts and ads. These are the ads and posts that pop up on your...
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Sarah Perrin
- Mar 11
- 4 min
How to Create the Ultimate Guest Experience In Salon and Online
When you think guest experience, do you only take into consideration their experience during their salon service? Guest experience starts...
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Sarah Perrin
- Feb 25
- 4 min
5 Elements Your Salon Website Needs to Have
We’ve said it before and we’ll say it again; in the world we live in today it is no longer an option to not have a website or have a...
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Sarah Perrin
- Feb 11
- 3 min
Team Policies You Need in Place at Your Salon
We’ve already talked about policies you need to have in place for your guests (if you missed that, catch it here!), and now, we’re...
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Sarah Perrin
- Jan 24
- 4 min
How to Effectively Run an In-Salon Event
If you’ve never ran an event in your salon or spa, there’s never been a better time than now to start planning one! There are countless...
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Sarah Perrin
- Jan 16
- 4 min
How to Connect with Guests Between Salon Visits
Do you ever have those moments where it hits you that you haven’t seen one of your favourite clients in a while? Like a lot longer than...
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Sarah Perrin
- Jan 1
- 4 min
5 Daily Positive Mindset Practices For Salon Owners
When you chose to be a salon owner, you chose to be a leader, a mentor, and someone that your team can look up to. It is so important to...
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Sarah Perrin
- Dec 4, 2022
- 4 min
The DO’s and Don’ts Of IG Reels For Your Salon’s Page
The concept of using video in your salon’s social media marketing game plan is still relatively new to many of you. IGTV, IG Live, Reels,...
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Sarah Perrin
- Nov 20, 2022
- 4 min
5 Guest Policies You Need To Have In Place In Your Salon
In a perfect world, every client would show up to their appointments on time, preferably with a Starbucks in hand for you. Last minute...
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Sarah Perrin
- Oct 31, 2022
- 3 min
The 3 V's of Online Branding For Your Salon
When it comes to creating an online brand for your salon, it can be overwhelming to know where to start. You want your personality to...
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Sarah Perrin
- Oct 17, 2022
- 3 min
How To Easily Incorporate Halloween In Your Salon This Spooky Season
It’s sPoOkY season, salon owners, which means different opportunities for marketing and promotions! In this blog post, we’re going to...
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Sarah Perrin
- Oct 3, 2022
- 3 min
Does Your Salon Need To Be On YouTube? Yes, and Here's Why.
Video marketing is KING in the digital age we are living in, and YouTube is an incredible platform to house your salon’s promotional and...
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Sarah Perrin
- Sep 19, 2022
- 3 min
Can Your Salon Survive Without a Website in 2022?
Nowadays, having a solid online presence for your salon/spa is not only important, but imperative. The foundation of a strong online...
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Sarah Perrin
- Sep 6, 2022
- 3 min
Instagram Hacks That WON'T Grow Your Salon's Page
It seems as though Instagram “hacks” to grow your following change as soon as you finally get the hang of them. Social media is a huge...
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Sarah Perrin
- Aug 22, 2022
- 5 min
3 Mistakes I Have Made as a Salon Owner
It’s easy to look back on your career as a salon owner and pick apart the things you wished you’d done differently. How many sleepless...
45 views0 comments
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