The Art of Digital Gift Giving: A Salon Professional's Guide
The holiday season is upon us which means it is likely absolute chaos in your salon business. It is the kind of chaos we crave and we...
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Sarah Perrin
- Nov 19
- 6 min
Social Media Platform Cheat Sheet
Are you looking to level up your social media game and make a splash in the digital world? Or maybe you’re curious if your social media...
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Sarah Perrin
- Nov 4
- 6 min
Plan for your BEST Black Friday Yet! Promo ideas & best practices for salon professionals.
Black Friday sales have picked up steam in Canada over the last few years but has been used in terms of shopping since the 1960’s. It was...
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Sarah Perrin
- Oct 22
- 7 min
Threads: Is This New Platform Right for my Salon Business?
In an era where social media platforms have become increasingly integral to our daily lives, it's no surprise that new apps and features...
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Sarah Perrin
- Oct 5
- 6 min
AI in Salons: Your Burning Questions Answered
Artificial intelligence (AI) has become a hot topic in various industries, and the salon industry is no exception. As technology...
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Sarah Perrin
- Sep 25
- 3 min
Reflecting on the Last Quarter of 2023: What Salon Owners Need to Consider
As we approach the end of another eventful year, it's time for salon professionals to take a moment and reflect on their business...
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Sarah Perrin
- Sep 10
- 5 min
The Power of Purpose: How a Strong Mission Statement Can Transform Your Salon
In the ever-evolving world of salon businesses, finding your niche and establishing a strong brand identity is essential for long-term...
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Sarah Perrin
- Aug 28
- 4 min
Harnessing the Potential of TikTok to Showcase your Salon's Creativity
In today's digital age, social media platforms have become powerful tools for businesses to showcase their creativity and reach a wider...
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Sarah Perrin
- Aug 12
- 5 min
Unlocking the Power of AI in the Salon Industry
Hey there, salon superstars! Are you ready to level up your hair salon game and bring in some AI magic? That's right; we're diving into...
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Sarah Perrin
- Jul 31
- 5 min
How to Start Offering Hair and Beauty Subscription Boxes at your Salon
As a salon or spa owner, you're always looking for ways to increase revenue and keep your clients coming back. One way to do this is by...
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Sarah Perrin
- Jul 17
- 4 min
Why Ignoring Online Reviews Could Be Hurting Your Salon Business
As a salon professional, you know that your online reputation is crucial to the success of your business. A positive online presence can...
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Sarah Perrin
- Jul 3
- 3 min
Perfect Your Hair Photos with These Simple Tips!
As a salon professional, you’ve got to play many roles. From service provider, to therapist, to chemist… and with the rise of social...
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Sarah Perrin
- Jun 17
- 5 min
Captions & #Hashtags 101
How many times have you found yourself with writer’s block when it comes to curating captions for your salon or spas social media posts?...
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Sarah Perrin
- Jun 3
- 6 min
Level Up Your Salon's Retail
Although the pandemic was a huge blow to salon professionals deemed “unessential”, it also provided a huge learning opportunity. As salon...
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Sarah Perrin
- May 21
- 4 min
The Benefits of Offering Memberships at Your Salon/Spa
Memberships are offered in many different industries and have started being found more often in salons and spas. A salon membership is a...
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Sarah Perrin
- May 6
- 3 min
5 Reasons we Love Google Business Profiles for Salons
Google Business Profile (formerly known as Google My Business) has become an invaluable asset for businesses of all sizes and types,...
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Sarah Perrin
- Apr 24
- 4 min
Tips and Tricks to Optimize Your Salon's E-commerce Platform
E-commerce is becoming increasingly important for salon businesses because it allows them to reach a wider audience and sell their...
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Sarah Perrin
- Apr 9
- 4 min
The Biggest Mistake You Can Make with Your Salon's Loyalty Program
Loyalty programs have become an essential aspect of businesses today, and for good reason. These programs offer a variety of benefits to...
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Sarah Perrin
- Mar 25
- 5 min
Organic VS Boosts VS Ads: Making Sense of Salon Social Media Posts
You’ve likely heard of them, and you’ve most definitely seen them; boosted posts and ads. These are the ads and posts that pop up on your...
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Sarah Perrin
- Mar 11
- 4 min
How to Create the Ultimate Guest Experience In Salon and Online
When you think guest experience, do you only take into consideration their experience during their salon service? Guest experience starts...
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