Stats from Industry Pros you Should Know

Salon pro’s have 2 options when it comes to facing digital media in 2025: adapt and move forward, or get left behind. To get ahead online, this means embracing digital marketing and social media to expand reach and grow your client base. We had the pleasure of polling salon owners and service providers at a recent beauty convention and in this blog, we'll explore key strategies that can transform your salon’s online presence based on their responses. Whether you're struggling with social media engagement, website updates, or digital issues, we'll provide insights and solutions, helping you carve out your own unique space in an over-saturated, online market!

Understanding Your Posting Frequency

One of the cornerstones of effective social media marketing is consistency. Sadly, many salon owners miss the mark, with only 22% posting daily and 32% posting less than once per week. To cultivate an engaging and active online presence, your salon needs a structured posting schedule. Regular content keeps your audience engaged and your brand top of mind while also, being favoured by social media algorithm’s. Consider adopting a content calendar to streamline this process, ensuring a steady flow of diverse content across your platforms.

Paid Ads- A Worthwhile Investment for your Salon or Spa?

Despite the potential reach of paid advertisements, only 15% of salon pros use Facebook ads, and 8% use Google Ads. When these tools are leveraged effectively, they can dramatically enhance the visibility of your salon. Even with modest budgets, targeted ads can yield substantial returns. The key is understanding your audience and crafting compelling ads that speak directly to their desires and pain points. Salon S.O.S. offers social media management services that can help you identify optimal ad strategies tailored to your salon's unique goals.

Boosting Your Website’s Performance with SEO

It is crucial that your website is more than just a digital brochure. With only 18% investing in SEO, many salons miss the opportunity to attract clients through organic search. By optimizing your website for search engines, you'll increase visibility and the likelihood of drawing in new customers. You may consider partnering with professionals to consistently maintain your site’s SEO, keeping you ahead of the competition and high up in search results.

The Power of an Updated Website

In an ever-evolving digital world, relevance is key, and an outdated website can seriously deter potential clients. Yet, only 20% of salons polled update their website monthly. Regular updates, whether through fresh content, blog entries, or new services, signal that your business is modern and engaged. Those with blogs see additional benefits by frequently integrating keywords and topics that resonate with their audience, ultimately enhancing SEO!

E-commerce in the Salon World

While 33% of salons have ventured into online stores, a mere 3% feel satisfied with the results. This discrepancy often stems from inadequate marketing and engagement strategies. Embedding social media promotions with your e-commerce platform can drive traffic and sales. Consider integrating loyalty rewards programs for clients who purchase online, providing an added incentive and creating repeat business. Speaking of loyalty rewards programs….

Maximizing Online Booking and Loyalty Programs

Based on salon pro’s prolled, only 26% of salons offer loyalty points programs—a missed opportunity for encouraging repeat business! A well-designed loyalty program can improve customer retention by rewarding clients for their continued support.

Online booking has seen a decent uptake, with 67% of salons offering this convenience. It's a powerful tool that meets modern consumer expectations, simplifying the appointment scheduling process. Nowadays, consumers expect to be able to shop or book services at the click of a button, so it’s a win to see that majority of salon’s are offering this digital service!

Marketing Communications and Data Utilization

Despite having contact information for 75% of clients’ phone numbers and 50% of their emails, only 15% capitalize on this by sending monthly marketing messages. Regular, personalized emails or texts can keep your salon’s services front and center, offering special promotions or updates. The challenge often lies in crafting engaging content. Our marketing solutions can ease this burden, providing creative and timely communications.

Overcoming Common Digital Challenges

Time constraints and content creation are top challenges in digital marketing for many salons. Building a dedicated team or using services like ours at Salon S.O.S. can alleviate these burdens, offering strategic support to amplify your salon's voice online. We provide both website design and content management, ensuring your digital presence is cohesive and compelling. Spend your time doing what you do best, investing in digital marketing services just might be the missing link in your salon!

Embracing Learning Opportunities

Finally, embracing industry insights is vital for staying current. With 29% of salon professionals listening to industry podcasts and 38% seeking advice on YouTube, digital channels offer valuable (and usually FREE!) learning opportunities. These platforms can inspire fresh ideas and keep you abreast of industry trends, helping you continually innovate in your marketing strategies.

Conclusion

We hope you’ve been able to gain insight from the stats collected and published in this blog post. Whether you use it as inspiration to continue a similar path, or adjust your strategy based on spaces that the majority of salons and spas are missing out on, there is so much to learn from what your peers in the industry are or are not doing.

The business of beauty is evolving, and so must your marketing tactics. By investing in a robust digital marketing strategy, you place your salon at the forefront of industry trends. Whether it's ramping up your social media presence, optimizing ads, engaging with SEO, or refreshing your website, these efforts are investments in your salon’s future success. Good news, Salon S.O.S. has the tools to help you with EVERY digital marketing area covered in this blog!

Salon S.O.S. is on a mission to make sure every salon professional can have online marketing tools that grow your business at extremely affordable prices.  From websites for salons, to salon loyalty programs, social media marketing for salons, SEO for hair salons and so much more, we are here as your go-to resource for all things digital marketing for salons and spas.  

For even more digital marketing goodness, check out our YouTube Marketing Academy as well as all the resources and support we have for you here on our website

Digitally Yours,

The Team at Salon S.O.S.