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Salon S.O.S.

CENTRE DE RESSOURCES

Cherchez-vous des outils et astuces uniques pour booster le marketing de votre salon de coiffure et générer des ventes en abondance? On partage avec vous ci-dessous des articles, vidéos, tutoriels et plus, pour vous guider vers la maîtrise numérique!

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A stylist sprays a client's hair in a salon with a brick wall. Text reads: "Before-and-After Photos That Convert Lightning, Captions, and the Psychology of the Reveal."

A stylist sprays a client's hair in a salon with a brick wall. Text reads: "Before-and-After Photos That Convert Lightning, Captions, and the Psychology of the Reveal."

Before-and-After Photos That Convert: Lighting, Captions, and the Psychology of the Reveal

May 185 min read

Hands holding a phone with floating social media icons. Text reads: "Inconsistent Marketing Is Training Your Clients to Forget You." Blue overlay.

Hands holding a phone with floating social media icons. Text reads: "Inconsistent Marketing Is Training Your Clients to Forget You." Blue overlay.

Inconsistent Marketing Is Training Your Clients to Forget You: You Don’t Have a Marketing Problem. You Have a Consistency Problem

May 44 min read

The Secret to Building a Loyal Salon Team

Apr 54 min read

A person holds a credit card near a laptop. Text reads: "What Modern Salon Clients Expect Before They Ever Click 'Book Now.'" Subtle blue tone.

A person holds a credit card near a laptop. Text reads: "What Modern Salon Clients Expect Before They Ever Click 'Book Now.'" Subtle blue tone.

What Modern Salon Clients Expect Before They Ever Click “Book Now”

Mar 234 min read

Hands holding a phone with a blurred image of coffee and sunglasses. Text overlay: "You're Paying for Digital Marketing... But is it Actually Working?"

Hands holding a phone with a blurred image of coffee and sunglasses. Text overlay: "You're Paying for Digital Marketing... But is it Actually Working?"

You’re Paying for Digital Marketing… But Is It Actually Working?

Mar 96 min read

Blurry salon scene with a stylist working in the background. White text reads: "The Questions Salon Owners Are Afraid to Ask."

Blurry salon scene with a stylist working in the background. White text reads: "The Questions Salon Owners Are Afraid to Ask."

The Questions Salon Owners Are Afraid to Ask (And Why Asking Them Changes Everything)

Feb 225 min read

Why Clients Leave… Even If They Love Your Work

Feb 93 min read

Hands holding a phone with social media icons. Text: "Viral Views Don't Pay the Bills... Consistent Salon Marketing Does." Blue background, business theme.

Hands holding a phone with social media icons. Text: "Viral Views Don't Pay the Bills... Consistent Salon Marketing Does." Blue background, business theme.

Social Media Marketing for Salons: Why Consistency Beats Going Viral

Jan 245 min read

Person typing on a laptop at a desk with sunglasses and a plant. Text reads: "Signs Your Salon Has Outgrown DIY Digital Marketing."

Person typing on a laptop at a desk with sunglasses and a plant. Text reads: "Signs Your Salon Has Outgrown DIY Digital Marketing."

Signs Your Salon Has Outgrown DIY Digital Marketing

Jan 124 min read

The Ultimate New Year Salon Marketing Reset

Dec 30, 20254 min read

Salon Marketing Predictions That Will Redefine Your Online Strategy

Dec 14, 20255 min read

Hands stacked together, symbolizing unity above text: "The Secret to Standing Out Locally? GIVE BACK!" Blue overlay background.

Hands stacked together, symbolizing unity above text: "The Secret to Standing Out Locally? GIVE BACK!" Blue overlay background.

The Secret to Standing Out Locally? Give Back!

Nov 28, 20256 min read

Hands stacked together in teamwork, symbolizing loyalty and community building with the text “How to Turn Your Loyalty Program Into a Local Movement.”

Hands stacked together in teamwork, symbolizing loyalty and community building with the text “How to Turn Your Loyalty Program Into a Local Movement.”

How to Turn Your Salon Loyalty Program Into a Local Movement

Nov 17, 20256 min read

Overhead view of a person creating salon social media content on a laptop with camera and coffee on a desk, promoting a guide on how to create content that works on repeat.

Overhead view of a person creating salon social media content on a laptop with camera and coffee on a desk, promoting a guide on how to create content that works on repeat.

Evergreen & Effortless: Social Media Marketing for Salons That Works on Repeat

Nov 1, 20256 min read

Text graphic that says “Stop The No-Shows! Smart Systems Every Salon Needs” with scissors in the background, promoting strategies to prevent missed salon appointments.

Text graphic that says “Stop The No-Shows! Smart Systems Every Salon Needs” with scissors in the background, promoting strategies to prevent missed salon appointments.

Stop the No-Shows with Salon Loyalty Programs and Smart Systems

Oct 20, 20255 min read

6 SEO for Hair Salons Fixes That Can Boost Bookings Instantly

6 SEO for Hair Salons Fixes That Can Boost Bookings Instantly

SEO for Hair Salons: How to Fix the Mistakes That Are Costing You Clients

Oct 6, 20256 min read

Social Media Marketing for Salons: How to Sell Where Your Clients Scroll

Social Media Marketing for Salons: How to Sell Where Your Clients Scroll

Social Media Marketing for Salons: How to Sell Where Your Clients Scroll

Sep 22, 20254 min read

Woman in sunglasses taking a selfie by a canal in Venice. Text overlay: "What If Your Clients Did Your Marketing for You?" Mood: cheerful.

Woman in sunglasses taking a selfie by a canal in Venice. Text overlay: "What If Your Clients Did Your Marketing for You?" Mood: cheerful.

What If Your Clients Did Your Marketing for You? How UGC Transforms Social Media Marketing for Salons in 2025

Sep 8, 20254 min read

From Values to Vibes: Salon Culture and Social Media Marketing for Salons in 2025

Aug 25, 20254 min read

Hairdresser trims wet hair with scissors, focus on hands. Text overlay: Combining Old-School Hustle With Modern Marketing.

Hairdresser trims wet hair with scissors, focus on hands. Text overlay: Combining Old-School Hustle With Modern Marketing.

Combining Old-School Hustle With Modern Marketing for Salons

Aug 11, 20255 min read

Choose Your Own Career Path: How Modern Marketing for Hair Salon Professionals Supports Stylists at Every Stage

Jul 27, 20254 min read

AI + Your Salon Brand Voice = Social Media Marketing for Salons That Works

Jul 11, 20255 min read

Hand holding a white hashtag against yellow background. Blue section below with text: "HASHTAGS ARE CHANGING. Are you keeping up? Salon S.O.S."

Hand holding a white hashtag against yellow background. Blue section below with text: "HASHTAGS ARE CHANGING. Are you keeping up? Salon S.O.S."

Hashtags Are Changing — What It Means for Social Media Marketing for Salons in 2025

Jun 30, 20253 min read

Get More Clients with Google Reviews: SEO for Hair Salons That Works in 2025

Jun 16, 20254 min read

What Industry Stats Reveal About Marketing for Salons in 2025

Jun 1, 20254 min read

Person holding a tablet showing digital marketing graphs. Text: Salon S.O.S., tracking salon marketing success. Background has bokeh effect.

Person holding a tablet showing digital marketing graphs. Text: Salon S.O.S., tracking salon marketing success. Background has bokeh effect.

Tracking the Success of Your Salon’s Digital Marketing Efforts

May 18, 20254 min read

Hand writing in a notebook on a wooden desk with diagrams. Text above reads "From Vision to Reality: Mastering SMART Goals in Your Salon, Salon S.O.S."

Hand writing in a notebook on a wooden desk with diagrams. Text above reads "From Vision to Reality: Mastering SMART Goals in Your Salon, Salon S.O.S."

SMART Goal Setting in Marketing for a Salon: Turn Vision Into Results

May 4, 20254 min read

SEO for Hair Salons: How Google Business Profiles Drive Local Visibility

Apr 20, 20255 min read

Close-up of a keyboard with an orange "SEO" key. Text reads "SEO Mistakes Salons and Spas Should Avoid." Branding reads "Salon S.O.S."

Close-up of a keyboard with an orange "SEO" key. Text reads "SEO Mistakes Salons and Spas Should Avoid." Branding reads "Salon S.O.S."

SEO for Hair Salons: Top SEO Mistakes Salons & Spas Should Avoid

Apr 5, 20255 min read

Marketing Ideas for a Salon: The Dos and Don’ts of Blogging

Marketing Ideas for a Salon: The Dos and Don’ts of Blogging

Marketing Ideas for a Salon: The Dos and Don’ts of Blogging

Mar 22, 20254 min read

Teach Your Employees How to Quit: A Smarter Approach to Marketing for Salons

Mar 9, 20253 min read

Close-up of a hand tapping a heart icon on a smartphone. Text reads: Navigating Instagram's New Aspect Ratios: A Guide for Salons and Spas.

Close-up of a hand tapping a heart icon on a smartphone. Text reads: Navigating Instagram's New Aspect Ratios: A Guide for Salons and Spas.

Navigating Instagram’s New Aspect Ratios for Social Media Marketing for Salons

Mar 5, 20252 min read

Person holds tablet in an office setting, analyzing digital marketing trends. Text: "What's Hot and What's Not in Digital Marketing for Salons in 2025."

Person holds tablet in an office setting, analyzing digital marketing trends. Text: "What's Hot and What's Not in Digital Marketing for Salons in 2025."

What’s Hot and What’s Not in Digital Marketing for Salons in 2025

Feb 21, 20254 min read

Hands typing on a laptop in a neat workspace with flowers, notebook, pen, and watch. Text: "PREP FOR SUCCESS" and "Salon S.O.S."

Hands typing on a laptop in a neat workspace with flowers, notebook, pen, and watch. Text: "PREP FOR SUCCESS" and "Salon S.O.S."

Prep for Success: How Intake Forms Support Marketing for Salons

Feb 8, 20253 min read

Choosing the Perfect Rewards for Your Salon's Loyalty Program

Jan 27, 20253 min read

A hand holds a smartphone displaying colorful app tiles. Text reads: "Step Up Your Salon's Instagram Game" with branding logos.

A hand holds a smartphone displaying colorful app tiles. Text reads: "Step Up Your Salon's Instagram Game" with branding logos.

Step Up Your Salon’s Instagram Game: Social Media Marketing for Salons in 2025

Jan 13, 20253 min read

Collage of the Top 10 must-follow Instagram salon pages of 2025 including Hedkandi, Haus Salon, Luna Hair, Kenneth’s, Theory Studio, Boulevard Hair Boutique, Raven Row, Sister B, Fox & Jane and Salon S.O.S. — showcasing strong branding and salon social media marketing inspiration.

Collage of the Top 10 must-follow Instagram salon pages of 2025 including Hedkandi, Haus Salon, Luna Hair, Kenneth’s, Theory Studio, Boulevard Hair Boutique, Raven Row, Sister B, Fox & Jane and Salon S.O.S. — showcasing strong branding and salon social media marketing inspiration.

Top 10 Salon Instagram Pages to Follow in 2025 — Social Media Marketing for Salons Done Right

Jan 9, 20256 min read

Salon S.O.S. banner with hands typing on a laptop; headline reads Why Your Salon's Website Needs an Update in 2025.

Salon S.O.S. banner with hands typing on a laptop; headline reads Why Your Salon's Website Needs an Update in 2025.

Website Design for Hair Salon: Why Your Salon Website Needs an Update in 2025

Dec 29, 20245 min read

Salon promo graphic with phone in hand and blurred staff; text reads Transparency Is Key and How to Communicate Salon Price Increases

Salon promo graphic with phone in hand and blurred staff; text reads Transparency Is Key and How to Communicate Salon Price Increases

Marketing for Salons: How to Communicate Price Increases with Confidence

Dec 14, 20244 min read

Salon planning poster with hands over documents on a desk; text reads Future-Proof Your Salon, Strategic Planning for Success in 2025, Salon S.O.S.

Salon planning poster with hands over documents on a desk; text reads Future-Proof Your Salon, Strategic Planning for Success in 2025, Salon S.O.S.

Social Media Marketing for Salons: Strategic Planning for Success in 2025

Dec 1, 20247 min read

Dark blue promotional graphic reading Black Friday Magic with subtitle Creative promotion ideas for salons and spas.

Dark blue promotional graphic reading Black Friday Magic with subtitle Creative promotion ideas for salons and spas.

Marketing for Salons: Creative Black Friday Promo Ideas

Nov 16, 20245 min read

Conflict Resolution: Handling Disagreements Among Your Salon Team

Nov 3, 20244 min read

Hands typing on a laptop with the text "AI FOR SALONS: How Detailed Prompts Drive Success" above. Soft lighting creates a focused mood.

Hands typing on a laptop with the text "AI FOR SALONS: How Detailed Prompts Drive Success" above. Soft lighting creates a focused mood.

Marketing for Salons: How AI Prompts Drive Better Results

Oct 20, 20244 min read

Coin dropped into a tips jar on a wooden table; graphic reads Tipping Culture in Salons, Fair Compensation or Outdated Practice?

Coin dropped into a tips jar on a wooden table; graphic reads Tipping Culture in Salons, Fair Compensation or Outdated Practice?

Tipping Culture in Salons: Fair Compensation or Outdated Practice?

Oct 6, 20243 min read

Collage of 10 salon educators around text Top 10 Must-Follow Instagram Salon Educators and Salon S.O.S.

Collage of 10 salon educators around text Top 10 Must-Follow Instagram Salon Educators and Salon S.O.S.

Social Media Marketing for Salons: Top 10 Instagram Educators to Follow

Sep 25, 20245 min read

Group of salon professionals smiling around a seated person, with poster text: Why Your Salon Should Implement an Associate Program and Salon S.O.S.

Group of salon professionals smiling around a seated person, with poster text: Why Your Salon Should Implement an Associate Program and Salon S.O.S.

Salon Team Training: Benefits of an Associate Program

Sep 21, 20243 min read

How to Generate a Year's Worth of Salon Content Ideas in Minutes

How to Generate a Year's Worth of Salon Content Ideas in Minutes

How to Generate a Year's Worth of Salon Content Ideas in Minutes

Sep 8, 20244 min read

Mastering the Salon Interview Process

Mastering the Salon Interview Process

Mastering the Salon Interview Process

Aug 25, 20244 min read

The Art of Consultation in Salons and Spas

The Art of Consultation in Salons and Spas

The Art of Consultation in Salons and Spas

Aug 11, 20243 min read

Hand holding "SEO" text with gear icon, digital screen background. Text reads "How to Create a Winning SEO Keyword List for Your Salon."

Hand holding "SEO" text with gear icon, digital screen background. Text reads "How to Create a Winning SEO Keyword List for Your Salon."

SEO for Hair Salons: How to Create a Winning Keyword List

Jul 28, 20244 min read

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