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Salon S.O.S.
CENTRE DE RESSOURCES
Cherchez-vous des outils et astuces uniques pour booster le marketing de votre salon de coiffure et générer des ventes en abondance? On partage avec vous ci-dessous des articles, vidéos, tutoriels et plus, pour vous guider vers la maîtrise numérique!
Stats from Industry Pros you Should Know
Salon pro’s have 2 options when it comes to facing digital media in 2025: adapt and move forward, or get left behind. To get ahead...
Sarah Perrin
Jun 14 min read
Tracking the Success of Your Salon’s Digital Marketing Efforts
Digital marketing isn't just an option for salons and spas in 2025; it's an absolute necessity. As salon professionals strive to reach...
Sarah Perrin
May 184 min read
From Vision to Reality: Mastering SMART Goals in Your Salon
In the bustling world of beauty and wellness, salon professionals are continually striving not only to meet client expectations but to...
Sarah Perrin
May 44 min read
From Clicks to Clients: Maximizing Salon Visibility with Google Business Profiles
The beauty industry is no stranger to the ever-evolving world of online marketing in 2025. As salon and spa professionals strive to stand...
Sarah Perrin
Apr 205 min read
SEO Mistakes Salons and Spas Should Avoid
Expanding your salon's online presence is essential in today's digital age, particularly as we move forward to 2025. The role of search...
Sarah Perrin
Apr 55 min read
The Dos and Don’ts of Blogging for Salons
Salons have evolved beyond mere spaces for beauty transformations; they’re thriving hubs of community and creativity. With the evolution...
Sarah Perrin
Mar 224 min read
Teach your Employees HOW to Quit
When you work in world as fast-paced as the salon industry, turnover isn't just a possibility—it's a reality. Employees come and go, each...
Sarah Perrin
Mar 93 min read
Navigating Instagram's New Aspect Ratios: A Guide for Salons and Spas
Hey, salon and spa professionals! We're Salon S.O.S., your dedicated partner in digital marketing, always excited to keep you informed...
Sarah Perrin
Mar 52 min read
What's Hot and What's Not in Digital Marketing for Salons in 2025
As we navigate the many changes that 2025 has already brought, digital marketing and social media landscapes are undergoing major...
Sarah Perrin
Feb 213 min read
Prep for Success: How Intake Forms can Elevate a Salon Experience
We’ve all been there; a client books in for a major service like a color correction, extensions or a bridal updo or makeup application...
Sarah Perrin
Feb 83 min read
Choosing the Perfect Rewards for Your Salon's Loyalty Program
Creating a loyalty program for your salon is not just about retaining clients; it's about crafting an experience that makes them feel...
Sarah Perrin
Jan 273 min read
Step Up Your Salon’s Instagram Game: Best Practices to Maximize your Social Media Presence
Instagram has always been pivotal platform for salons to showcase their artistry but unfortunately, many pages aren’t taking advantage of...
Sarah Perrin
Jan 133 min read
Top 10 Must-Follow Salon Instagram Pages 2025
As we step into 2025, having a strong Instagram presence is more relevant and important than ever. Instagram is your salon’s digital...
Sarah Perrin
Jan 95 min read
Why Your Salon's Website Needs an Update in 2025
As a salon owner, you might be focused primarily on honing your craft, maintaining a loyal clientele, and managing the day-to-day...
Sarah Perrin
Dec 29, 20245 min read
Transparency is Key: How to Communicate Salon Price Increases with Confidence
In the salon industry, it can be difficult to navigate being creative while implementing best business practices to ensure you are...
Sarah Perrin
Dec 14, 20244 min read
Future-Proof Your Salon: Strategic Planning for Success in 2025
As we approach 2025, it's crucial to build a solid foundation for your salon's future. A comprehensive game plan is key to navigating the...
Sarah Perrin
Dec 1, 20247 min read
Black Friday Magic: Creative Promo Ideas for Salons and Spas
As the holiday season approaches, salons and spas have a golden opportunity to indulge their clientele with unique promotions that not...
Sarah Perrin
Nov 16, 20245 min read
Conflict Resolution: Handling Disagreements Among Your Salon Team
Running a salon isn’t just about hair transformations, incredible retail offerings and client experience; it's also about managing the...
Sarah Perrin
Nov 3, 20244 min read
AI for Salons: How Detailed Prompts Drive Success
In the bustling world of salons, staying ahead of trends, managing appointments, crafting compelling content, and keeping clients engaged...
Sarah Perrin
Oct 20, 20244 min read
Tipping Culture in Salons: Fair Compensation or Outdated Practice?
Tipping culture has long been ingrained in many societies, particularly in North America, where it is considered a customary practice to...
Sarah Perrin
Oct 6, 20243 min read
Top 10 Must-Follow Instagram Salon Educators
Looking to skyrocket your career with the ultimate education? Struggling to find the right online inspiration to become the best version...
Sarah Perrin
Sep 25, 20245 min read
Why Your Salon Should Implement an Associate Program
Introducing an associate program into your salon or spa can be a game-changer for both your business and your staff. While many other...
Sarah Perrin
Sep 21, 20243 min read
How to Generate a Year's Worth of Salon Content Ideas in Minutes
In the beauty and wellness industry, staying relevant and engaging on social media is essential for attracting new clients and retaining...
Sarah Perrin
Sep 8, 20244 min read
Mastering the Salon Interview Process
When it comes to running a successful salon, perfecting your interview process is vital for both hiring new talent and fostering growth...
Sarah Perrin
Aug 25, 20244 min read
The Art of Consultation in Salons and Spas
The art of consultation in a salon or spa setting is one that is often underestimated, yet it is undeniably pivotal for client...
Sarah Perrin
Aug 11, 20243 min read
How to Create a Winning SEO Keyword List for Your Salon
Creating your own SEO keywords and phrases list for your salon business is a crucial step in boosting your online presence and attracting...
Sarah Perrin
Jul 28, 20244 min read
Essential Digital Tools Every Salon Professional Should Use
In today’s fast-paced, tech-driven world, being a salon professional means embracing technology to enhance creativity, organization, and...
Sarah Perrin
Jul 14, 20244 min read
Injecting Fun into Your Salon: Creative Ideas for Boosting Morale
Salon professionals work hard day in and day out to make their clients look and feel their best. But sometimes, the daily grind can start...
Sarah Perrin
Jul 1, 20243 min read
A Salon Pro's Guide to Posting with Purpose
In the ever-evolving world of digital marketing, it is crucial for businesses to stay ahead of the curve and constantly update their...
Sarah Perrin
Jun 16, 20243 min read
To the salon owner who feels like they're drowning: The Burnout Blog
From one salon owner to another, I’d like to take this opportunity to talk about the less glamorous side of salon ownership. This blog...
Sarah Perrin
Jun 2, 20249 min read
Promoting Your Brand Responsibly: Posting Etiquette for Salon Professionals
While we love seeing salon professionals taking charge of their businesses and sticking to their policies; airing out grievances or passive
Sarah Perrin
May 6, 20243 min read
Salon Sustainability Unleashed: How to take Environmental Responsibility
We live in a world grappling with the consequences of climate change and striving for a sustainable future, it has become increasingly...
Sarah Perrin
Apr 21, 20243 min read
Features your Salon Loyalty Program Needs to Have
In the competitive world of salon and spa businesses, implementing a loyalty program is essential to retaining customers and building...
Sarah Perrin
Apr 8, 20244 min read
SEO Strategies for Salon Owners: Unlocking the Power of Online Visibility
In a digital world where competition is fierce, understanding and implementing effective Search Engine Optimization (SEO) strategies can...
Sarah Perrin
Mar 25, 20243 min read
Why Authenticity on Social Media Matters
Now more than ever, it is crucial for salon professionals to present authentic social media content. Authenticity has become increasingly...
Sarah Perrin
Mar 11, 20245 min read
Enhance Your Salon's Online Presence with Modern Website Features
Staying up to date with online practices is just as crucial as keeping pace with in-salon trends. With the ever-increasing reliance on...
Sarah Perrin
Feb 25, 20243 min read
How to create a next level in-salon guest experience in 2024
Welcome to the future of salon experiences! As we step into 2024, it's time for salon owners to take their guest experience to a whole...
Sarah Perrin
Feb 12, 20244 min read
Social Media for Salon Professionals in 2024: What’s In and What’s Out
We know you’re all feeling in, the impending doom of change on the social media front, especially for salon industry pros. It’s no longer...
Sarah Perrin
Jan 28, 20244 min read
The WHY Factor
What exactly does it mean to find your WHY as a salon or spa owner? It's about discovering the core reasons behind your passion for this...
Sarah Perrin
Jan 13, 20243 min read
Think Outside of the Box: Salon Promo Ideas to Inspire you in 2024
As 2024 rapidly approaches, salon professionals are finding themselves in need of fresh and innovative ideas to captivate their...
Sarah Perrin
Dec 31, 20236 min read
Self-Care Tips for Salon Professionals: Avoiding Burnout and Maintaining Balance
As the year 2023 comes to an end, salon professionals find themselves reflecting on their year and everything that came with it. It has...
Sarah Perrin
Dec 13, 20234 min read
The Art of Digital Gift Giving: A Salon Professional's Guide
The holiday season is upon us which means it is likely absolute chaos in your salon business. It is the kind of chaos we crave and we...
Sarah Perrin
Dec 2, 20234 min read
Social Media Platform Cheat Sheet
Are you looking to level up your social media game and make a splash in the digital world? Or maybe you’re curious if your social media...
Sarah Perrin
Nov 19, 20236 min read
Plan for your BEST Black Friday Yet! Promo ideas & best practices for salon professionals.
Black Friday sales have picked up steam in Canada over the last few years but has been used in terms of shopping since the 1960’s. It was...
Sarah Perrin
Nov 4, 20236 min read
Threads: Is This New Platform Right for my Salon Business?
In an era where social media platforms have become increasingly integral to our daily lives, it's no surprise that new apps and features...
Sarah Perrin
Oct 22, 20237 min read
AI in Salons: Your Burning Questions Answered
Artificial intelligence (AI) has become a hot topic in various industries, and the salon industry is no exception. As technology...
Sarah Perrin
Oct 5, 20237 min read
Reflecting on the Last Quarter of 2023: What Salon Owners Need to Consider
As we approach the end of another eventful year, it's time for salon professionals to take a moment and reflect on their business...
Sarah Perrin
Sep 25, 20233 min read
The Power of Purpose: How a Strong Mission Statement Can Transform Your Salon
In the ever-evolving world of salon businesses, finding your niche and establishing a strong brand identity is essential for long-term...
Sarah Perrin
Sep 10, 20235 min read
Harnessing the Potential of TikTok to Showcase your Salon's Creativity
In today's digital age, social media platforms have become powerful tools for businesses to showcase their creativity and reach a wider...
Sarah Perrin
Aug 28, 20234 min read
Unlocking the Power of AI in the Salon Industry
Hey there, salon superstars! Are you ready to level up your hair salon game and bring in some AI magic? That's right; we're diving into...
Sarah Perrin
Aug 12, 20235 min read
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