The Art of Digital Gift Giving: A Salon Professional's Guide
The holiday season is upon us which means it is likely absolute chaos in your salon business. It is the kind of chaos we crave and we...
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Salon S.O.S.
RESOURCE LIBRARY
Want to take your hair salon marketing to the next level? Here are some articles, videos & how-to's and more, to guide you to Digital Mastery!
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Sarah Perrin
- Nov 19
- 6 min
Social Media Platform Cheat Sheet
Are you looking to level up your social media game and make a splash in the digital world? Or maybe you’re curious if your social media...
34 views0 comments
Sarah Perrin
- Nov 4
- 6 min
Plan for your BEST Black Friday Yet! Promo ideas & best practices for salon professionals.
Black Friday sales have picked up steam in Canada over the last few years but has been used in terms of shopping since the 1960’s. It was...
19 views0 comments
Sarah Perrin
- Oct 22
- 7 min
Threads: Is This New Platform Right for my Salon Business?
In an era where social media platforms have become increasingly integral to our daily lives, it's no surprise that new apps and features...
9 views0 comments
Sarah Perrin
- Oct 5
- 6 min
AI in Salons: Your Burning Questions Answered
Artificial intelligence (AI) has become a hot topic in various industries, and the salon industry is no exception. As technology...
8 views0 comments
Sarah Perrin
- Sep 25
- 3 min
Reflecting on the Last Quarter of 2023: What Salon Owners Need to Consider
As we approach the end of another eventful year, it's time for salon professionals to take a moment and reflect on their business...
23 views0 comments
Sarah Perrin
- Sep 10
- 5 min
The Power of Purpose: How a Strong Mission Statement Can Transform Your Salon
In the ever-evolving world of salon businesses, finding your niche and establishing a strong brand identity is essential for long-term...
13 views0 comments
Sarah Perrin
- Aug 28
- 4 min
Harnessing the Potential of TikTok to Showcase your Salon's Creativity
In today's digital age, social media platforms have become powerful tools for businesses to showcase their creativity and reach a wider...
7 views0 comments
Sarah Perrin
- Aug 12
- 5 min
Unlocking the Power of AI in the Salon Industry
Hey there, salon superstars! Are you ready to level up your hair salon game and bring in some AI magic? That's right; we're diving into...
8 views0 comments
Sarah Perrin
- Jul 31
- 5 min
How to Start Offering Hair and Beauty Subscription Boxes at your Salon
As a salon or spa owner, you're always looking for ways to increase revenue and keep your clients coming back. One way to do this is by...
19 views0 comments
Sarah Perrin
- Jul 17
- 4 min
Why Ignoring Online Reviews Could Be Hurting Your Salon Business
As a salon professional, you know that your online reputation is crucial to the success of your business. A positive online presence can...
11 views0 comments
Sarah Perrin
- Jul 3
- 3 min
Perfect Your Hair Photos with These Simple Tips!
As a salon professional, you’ve got to play many roles. From service provider, to therapist, to chemist… and with the rise of social...
15 views0 comments
Sarah Perrin
- Jun 17
- 5 min
Captions & #Hashtags 101
How many times have you found yourself with writer’s block when it comes to curating captions for your salon or spas social media posts?...
11 views0 comments
Sarah Perrin
- Jun 3
- 6 min
Level Up Your Salon's Retail
Although the pandemic was a huge blow to salon professionals deemed “unessential”, it also provided a huge learning opportunity. As salon...
39 views0 comments
Sarah Perrin
- May 21
- 4 min
The Benefits of Offering Memberships at Your Salon/Spa
Memberships are offered in many different industries and have started being found more often in salons and spas. A salon membership is a...
10 views0 comments
Sarah Perrin
- Apr 24
- 4 min
Tips and Tricks to Optimize Your Salon's E-commerce Platform
E-commerce is becoming increasingly important for salon businesses because it allows them to reach a wider audience and sell their...
23 views0 comments
Sarah Perrin
- Apr 9
- 4 min
The Biggest Mistake You Can Make with Your Salon's Loyalty Program
Loyalty programs have become an essential aspect of businesses today, and for good reason. These programs offer a variety of benefits to...
18 views0 comments
Sarah Perrin
- Mar 25
- 5 min
Organic VS Boosts VS Ads: Making Sense of Salon Social Media Posts
You’ve likely heard of them, and you’ve most definitely seen them; boosted posts and ads. These are the ads and posts that pop up on your...
9 views0 comments
Sarah Perrin
- Mar 11
- 4 min
How to Create the Ultimate Guest Experience In Salon and Online
When you think guest experience, do you only take into consideration their experience during their salon service? Guest experience starts...
21 views0 comments
Sarah Perrin
- Feb 11
- 3 min
Team Policies You Need in Place at Your Salon
We’ve already talked about policies you need to have in place for your guests (if you missed that, catch it here!), and now, we’re...
30 views0 comments
Sarah Perrin
- Jan 24
- 4 min
How to Effectively Run an In-Salon Event
If you’ve never ran an event in your salon or spa, there’s never been a better time than now to start planning one! There are countless...
20 views0 comments
Sarah Perrin
- Jan 16
- 4 min
How to Connect with Guests Between Salon Visits
Do you ever have those moments where it hits you that you haven’t seen one of your favourite clients in a while? Like a lot longer than...
61 views0 comments
Sarah Perrin
- Dec 4, 2022
- 4 min
The DO’s and Don’ts Of IG Reels For Your Salon’s Page
The concept of using video in your salon’s social media marketing game plan is still relatively new to many of you. IGTV, IG Live, Reels,...
13 views0 comments
Sarah Perrin
- Oct 31, 2022
- 3 min
The 3 V's of Online Branding For Your Salon
When it comes to creating an online brand for your salon, it can be overwhelming to know where to start. You want your personality to...
14 views0 comments
Sarah Perrin
- Oct 17, 2022
- 3 min
How To Easily Incorporate Halloween In Your Salon This Spooky Season
It’s sPoOkY season, salon owners, which means different opportunities for marketing and promotions! In this blog post, we’re going to...
19 views0 comments
Sarah Perrin
- Oct 3, 2022
- 3 min
Does Your Salon Need To Be On YouTube? Yes, and Here's Why.
Video marketing is KING in the digital age we are living in, and YouTube is an incredible platform to house your salon’s promotional and...
18 views0 comments
Sarah Perrin
- Sep 6, 2022
- 3 min
Instagram Hacks That WON'T Grow Your Salon's Page
It seems as though Instagram “hacks” to grow your following change as soon as you finally get the hang of them. Social media is a huge...
42 views0 comments
Sarah Perrin
- Aug 22, 2022
- 5 min
3 Mistakes I Have Made as a Salon Owner
It’s easy to look back on your career as a salon owner and pick apart the things you wished you’d done differently. How many sleepless...
48 views0 comments
Sarah Perrin
- Aug 8, 2022
- 4 min
How To Use Digital Gift Cards In Your Salon
Offering gift cards for purchase in your salon is beneficial, no, necessary for the ultimate guest experience! However, the days of hand...
28 views0 comments
Sarah Perrin
- Jul 25, 2022
- 5 min
How To Use Digital Consultations In Your Salon
When the Covid-19 pandemic hit, it forced every single industry to start relying more on digital communication as a way of limiting...
50 views0 comments
Sarah Perrin
- Jul 11, 2022
- 5 min
SEO?! WTF!? SOS! SEO 101 For Salon Owners
Have you ever asked yourself… WTF is SEO?! Well, you are absolutely not alone! SEO (Search Engine Optimization) may not be something that...
33 views0 comments
Sarah Perrin
- Jun 27, 2022
- 6 min
Everything You Need To Know About Influencer Marketing For Your Salon or Spa
You’ve seen them, you’ve heard them, and you’ve likely been influenced by them in one way or another. Social media influencers can be...
27 views0 comments
Sarah Perrin
- Jun 12, 2022
- 5 min
REVAMP Your Salon's Social Media With This 6 Week Challenge!
Social media is arguably the best form of marketing for salon’s and spa’s online. That being said, it is often used incorrectly which can...
55 views0 comments
Sarah Perrin
- May 28, 2022
- 5 min
Captions & Hashtags 101- Salon/Spa Edition
How many times have you found yourself with writers block when it comes to curating captions for your salon or spas social media posts?...
64 views0 comments
Sarah Perrin
- May 16, 2022
- 6 min
Discounting VS Adding Value: How to Utilize Both Incentives for Successful Salon Promotions
When service and retail sales are slow at your salon, it’s easy to resort to a discount promo as a quick fix. We are not slamming...
45 views0 comments
Sarah Perrin
- May 2, 2022
- 4 min
How To Run A KILLER Giveaway For Your Salon/Spa!
Social media contests and giveaways have been proven to be an excellent marketing technique for salons and spas. It can be a great tactic...
64 views0 comments
Sarah Perrin
- Apr 18, 2022
- 6 min
Take Your Salon's Social to The Next Level With Pinterest
Where is the first place you go for recipes? Hair and nail inspo? Gift ideas? Outfit inspo? Design ideas? If Pinterest is the first place...
14 views0 comments
Sarah Perrin
- Apr 3, 2022
- 4 min
Stop Waiting- Start Automating. A Salon Owners Guide to Automating Social Media Message Responses
Between phone calls, texting, emails, and social media messengers, it feels as if clients have full access to salon professionals 24/7....
47 views0 comments
Sarah Perrin
- Mar 19, 2022
- 4 min
TikTok VS Instagram Reels- Salon Show Down
Tiktok, reels, videos… oh my! We’ve spoken at length about how important of a player videos are in your salon’s digital marketing game,...
52 views0 comments
Sarah Perrin
- Mar 6, 2022
- 4 min
A Letter To New Salon Professionals
This blog post is going to be a little bit different. We’ve done a lot of reflecting in 2022 and it’s been refreshing to look back on the...
54 views0 comments
Sarah Perrin
- Feb 21, 2022
- 4 min
Why Your Salon NEEDS A Blog & How To Get Started!
If your salon isn’t posting blogs on a regular basis, you may want to consider doing so! In this blog, we’re going to give you the low...
43 views0 comments
Sarah Perrin
- Feb 6, 2022
- 3 min
What We LOVE About The Salon Industry
If you’re reading this, it means you’re likely already a part of what we consider to be the BEST industry in the world! As it is...
27 views0 comments
Sarah Perrin
- Jan 24, 2022
- 5 min
Create a Modern Salon Experience Using QR Codes!
From menus at restaurants to vaccination passports, QR codes are EVERYWHERE in 2022! Are you utilizing QR codes in your salon/spa?! If...
75 views0 comments
Sarah Perrin
- Jan 8, 2022
- 3 min
Digital Marketing Trends To Watch In 2022!
Happy 2022! It’s a new year full of fresh opportunities and in this blog, we’re going to dive deep into the digital marketing trends that...
74 views0 comments
Sarah Perrin
- Dec 20, 2021
- 4 min
2021- A Year In Review
As 2021 comes to an end, we reflect on all of the highs and lows of the past year. In this blog, we’re going to cover the biggest digital...
26 views0 comments
Sarah Perrin
- Dec 5, 2021
- 4 min
'Tis The Season For Giving - Digital Gift Ideas For Your Salon Guests
The holiday season is upon us which means it is likely absolute chaos in your salon business. It is the kind of chaos we crave and we...
52 views0 comments
Sarah Perrin
- Nov 20, 2021
- 4 min
How To Prep (Like a Boss) For a Successful Salon Holiday Season
Does anyone else feel like they blinked and all of a sudden it’s holiday season?! This year has been full of ups and downs, so if the...
42 views0 comments
Sarah Perrin
- Nov 7, 2021
- 4 min
How to Build a Gorgeous Online Brand Aesthetic For Your Salon/Spa
When the entire purpose of social media is to create visually appealing content, you want to make sure your salon's page is branded in an...
35 views0 comments
Sarah Perrin
- Oct 25, 2021
- 5 min
Create a Killer Black Friday Promotion for Your Salon/Spa With These Hot Tips
Black Friday sales have picked up steam in Canada over the last few years but has been used in terms of shopping since the 1960’s. It was...
77 views0 comments
Sarah Perrin
- Oct 10, 2021
- 10 min
Email Marketing for Your Salon: Why You Need It and How to Make it Happen
Last week, Instagram and Facebook were down (only for a few hours) but it got us thinking, how many businesses ONLY use social media for...
53 views0 comments
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