Salon S.O.S.

Going viral might look impressive, but consistent salon marketing is what actually drives bookings and long-term growth. Learn why showing up regularly on social media builds trust, supports SEO, and helps turn visibility into real clients.

Most salon owners start by handling their own marketing, but as your business grows, DIY efforts can quickly become overwhelming. From inconsistent social media to outdated websites and weak Google visibility, these are clear signs your salon has outgrown doing everything alone. Discover the key indicators it’s time to outsource your digital marketing and how getting the right support can help your salon grow without burnout.

The new year is the perfect time to reset your strategy. This guide walks salon owners through a practical digital marketing audit covering social media, websites, SEO, and loyalty systems to strengthen marketing for salons and drive more bookings.

The beauty industry never stops evolving and neither does the way clients discover, connect with, and stay loyal to their favorite salons and spas. As we move into 2026, digital marketing is shifting faster than ever, shaped by new technologies, changing consumer habits, and the growing demand for authenticity and personalization. If you want to keep your salon or spa thriving, now’s the time to adapt. In this guide, we’re diving into realistic, industry-specific marketing tr

Today’s salons aren’t just places for haircuts and highlights, they’re community anchors . More and more, clients are looking for brands that not only make them look good but do good . By giving back locally, your salon can strengthen its connection to the community, enhance its visibility, and build a loyal, emotionally connected clientele. This blog is your ultimate guide to turning your passion for styling into a purpose-driven movement. From charity cut-a-thons to collabo

This blog breaks down exactly what a Loyalty Reward Collab is, why it works, how to set it up, and how to use your salon’s digital marketing strategy to make it a major success.

Content pillars give you a framework to ensure your social media and website touch on every angle of your brand, not just services. They help you balance education, inspiration, promotion, and entertainment so your audience feels both engaged and informed. Evergreen content builds on these pillars by giving you material that can be recycled and reused in the future, saving you time and energy.

The reality is that no-shows will always exist to some degree, but with the right systems in place, you can dramatically reduce them. The key is to balance professionalism and client care with clear communication and firm boundaries! This blog will walk you through proven ways to prevent no-shows, including policies, deposits, communication strategies, and enforcement tips that align with the standards of today’s competitive beauty industry.

SEO isn’t just for big brands — it’s one of the most powerful tools salons can use to book more clients without paid ads. This guide uncovers the top SEO mistakes salon owners make and shows you how to fix them step by step.

Social media is now a sales tool. This guide shows how social media marketing for salons can boost bookings, retail sales, and client engagement directly from Instagram, Facebook, and TikTok.

In this guide, we’ll break down why UGC is so powerful for salon social media, how to encourage clients to share, and how to integrate it into your salon websites and Google Business Profile.

When your culture is strong, your team stays longer, your clients feel it, and your salon social media practically markets itself. When it’s weak… you deal with turnover, tension, and a struggle to grow. Let’s dive into what makes a great salon culture, how to create one your team is proud of, and how to promote it both internally and externally.

There’s no denying the power of digital marketing when it comes to gaining new salon clients. Social media, websites, email campaigns—they’re all essential tools for building a solid clientele. But here’s the reality: digital marketing alone won’t fill your chair. We see it all the time, especially with new stylists. They create a beautiful Instagram grid, post reels, maybe even run a few ads—and then wonder why the bookings aren’t flooding in. On the flip side, some seasoned

In this blog, we’ll explore how AI can become your salon’s ultimate marketing companion, helping you build a custom brand voice that shines across all platforms. We’ll also dive into how setting up a personalized AI assistant can save you time, keep your messaging on point, and help you problem-solve in ways that support both your business operations and growth.

Hashtags, once the darlings of social media engagement, played a pivotal role in connecting content with potential clients. But are they still necessary or effective for salon professionals in this brave new world of digital communication? Or, are they a thing of the past (some may say they’re SO 2024!) Let’s get into it in this blog post!

Gathering a collection of glowing, 5 star reviews can significantly bolster your salon or spa’s credibility, create brand awareness, and improve your visibility in local searches. In this blog, we’ll dive into the critical role Google reviews play in the digital marketing strategy of salons and spas AND explore creative ways to incentivize these reviews that you’ll want to steal for your own salon business!

To get ahead online, this means embracing digital marketing and social media to expand reach and grow your client base. We had the pleasure of polling salon owners and service providers at a recent beauty convention and in this blog, we'll explore key strategies that can transform your salon’s online presence based on their responses.

As salon professionals strive to reach more clients and amplify their services, tracking the success of digital marketing efforts has become more vital than ever. Understanding which strategies are driving results and which ones need a makeover can help elevate your salon from just another corner shop to the go-to luxury experience! In this guide, we dive deep into the metrics to track, how to interpret these analytics, and crafting a strategy for continual improvement.

Salons have evolved beyond mere spaces for beauty transformations; they’re thriving hubs of community and creativity. With the evolution of technology, blogs serve as a salon's mirror, reflecting its personality, style, and expertise to the online world. However, navigating the world of blogging can be as intricate as perfecting a balayage technique. In this fast-paced digital age, understanding the dos and don’ts of blogging can elevate your salon's presence and build a stan

Instagram’s updated aspect ratios can make or break how your salon content appears. Learn what’s changed, why it matters, and how to optimize your posts for better visibility and engagement.

Instagram has always been pivotal platform for salons to showcase their artistry but unfortunately, many pages aren’t taking advantage of important features or are missing crucial information. As we step into 2025, it's the perfect time to reflect, revamp, and refresh your salon's social media presence.

Whether you’re a salon owner wanting to elevate your salon’s page or a salon professional looking for social media marketing for salons inspiration, these top 10 pages are absolute must-follows. Let's dive into the profiles that setting high standards for outstanding salon Instagram pages!

Looking to skyrocket your career with the ultimate education? Struggling to find the right online inspiration to become the best version...

In the beauty and wellness industry, staying relevant and engaging on social media is essential for attracting new clients and retaining...

In today’s fast-paced, tech-driven world, being a salon professional means embracing technology to enhance creativity, organization, and communication. With the myriad of digital tools available, knowing which ones to incorporate into your workflow can significantly elevate your salon's productivity, customer service, and overall operation. Below are some key categories of digital tools, along with top recommendations and practical uses for each.

In the ever-evolving world of digital marketing, it is crucial for businesses to stay ahead of the curve and constantly update their...

While we love seeing salon professionals taking charge of their businesses and sticking to their policies; airing out grievances or passive

Now more than ever, it is crucial for salon professionals to present authentic social media content. Authenticity has become increasingly...

We know you’re all feeling in, the impending doom of change on the social media front, especially for salon industry pros. It’s no longer...

As 2024 rapidly approaches, salon professionals are finding themselves in need of fresh and innovative ideas to captivate their...

Are you looking to level up your social media game and make a splash in the digital world? Or maybe you’re curious if your social media...

In an era where social media platforms have become increasingly integral to our daily lives, it's no surprise that new apps and features...

As we approach the end of another eventful year, it's time for salon professionals to take a moment and reflect on their business...

In today's digital age, social media platforms have become powerful tools for businesses to showcase their creativity and reach a wider...

As a salon or spa owner, you're always looking for ways to increase revenue and keep your clients coming back. One way to do this is by...

As a salon professional, you know that your online reputation is crucial to the success of your business. A positive online presence can...

Taking great photos of your clients' hair is crucial for several reasons. Firstly, it serves as a visual representation of your skills and expertise to potential future clients. It can also be used on social media platforms to showcase your work and attract new clients. Additionally, high-quality images can help you build credibility and establish yourself as a professional in the industry.

How many times have you found yourself with writer’s block when it comes to curating captions for your salon or spas social media posts? Have you ever found yourself wondering how exactly hashtags work and if they add any value to your posts? Sometimes, the most seemingly simple tasks cause the most grief, and this can be the case when it comes to caption writing and hashtags. In this blog post, we’re going to give you a breakdown on caption writing and explain how to best us

You’ve likely heard of them, and you’ve most definitely seen them; boosted posts and ads. These are the ads and posts that pop up on your...

When you think guest experience, do you only take into consideration their experience during their salon service? Guest experience starts...

Do you ever have those moments where it hits you that you haven’t seen one of your favourite clients in a while? Like a lot longer than...

The concept of using video in your salon’s social media marketing game plan is still relatively new to many of you. IGTV, IG Live, Reels,...

When it comes to creating an online brand for your salon, it can be overwhelming to know where to start. You want your personality to...

Incorporating Halloween themes in your salon promotions is not only a fun way to get your guests excited about your retail and services, but it’s also super easy to pull it off with minimal effort! We’ve got a few easy ways for you to spook up your October promotions that you can put together quickly to be ready for Halloween 2022!

Video marketing is KING in the digital age we are living in, and YouTube is an incredible platform to house your salon’s promotional and...

Social media is a huge investment of your time as a salon owner, and you want to make sure you’re not wasting time on practices that you won’t see any return of investment on. In this blog post, we’re going to cover a few common Instagram hacks that WON’T benefit your salon’s page (and solutions that WILL).

In this blog post, we’re going to explain to you exactly WHAT an influencer is and the benefits of collaborating with one as well as how to take the first steps in getting started with a brand ambassador for your salon!

In this blog post, we'll provide you with some great resources to audit your social media branding and profile to make sure your page is in tip top shape for all of the traffic you’re about to get! Then, we’ve got 35 days worth of social media content and 9 rad reels/TikTok videos to spark inspiration when creating your salon’s content. We finish up this blog with a 6 week challenge for you to partake in and level up your salon's social media game.

How many times have you found yourself with writers block when it comes to curating captions for your salon or spas social media posts? Have you ever found yourself wondering how exactly hashtags work and if they add any value to your posts? Sometimes, the most seemingly simple tasks cause the most grief, and this can definitely be the case when it comes to caption writing and hashtags. In this blog post, we’re going to give you a breakdown on caption writing and explain how

Social media contests and giveaways have been proven to be an excellent marketing technique for salons and spas. It can be a great tactic for gaining followers and exposure to potential new clients in your area. However, although contests and giveaways are beneficial for small businesses and consumers alike, there are things to avoid and keep in mind in order to have a return on your investment and time!