Salon S.O.S.

This blog breaks down exactly what a Loyalty Reward Collab is, why it works, how to set it up, and how to use your salon’s digital marketing strategy to make it a major success.

Content pillars give you a framework to ensure your social media and website touch on every angle of your brand, not just services. They help you balance education, inspiration, promotion, and entertainment so your audience feels both engaged and informed. Evergreen content builds on these pillars by giving you material that can be recycled and reused in the future, saving you time and energy.

The reality is that no-shows will always exist to some degree, but with the right systems in place, you can dramatically reduce them. The key is to balance professionalism and client care with clear communication and firm boundaries! This blog will walk you through proven ways to prevent no-shows, including policies, deposits, communication strategies, and enforcement tips that align with the standards of today’s competitive beauty industry.

SEO isn’t just for big brands — it’s one of the most powerful tools salons can use to book more clients without paid ads. This guide uncovers the top SEO mistakes salon owners make and shows you how to fix them step by step.

Social media is now a sales tool. This guide shows how social media marketing for salons can boost bookings, retail sales, and client engagement directly from Instagram, Facebook, and TikTok.

In 2025, there’s one type of content that continues to outperform polished ad campaigns, AI-created graphics, and even professional...

Salons and spas are competing for more than just clients—they’re competing for people . The best stylists, estheticians, and front desk...

There’s no denying the power of digital marketing when it comes to gaining new salon clients. Social media, websites, email...

As a busy salon pro juggling multiple tasks at any given moment, time is one of your most valuable resources. Between managing your team,...

In 2025, the landscape of social media continues to shift beneath our feet, forcing salon pro’s into adjusting digital strategies and...

The salon/spa industry is INCREDIBLY competitive, and the digital landscape holds the power to shape the trajectory of salons and spas...

Salon pro’s have 2 options when it comes to facing digital media in 2025: adapt and move forward, or get left behind. To get ahead...

Digital marketing isn't just an option for salons and spas in 2025; it's an absolute necessity. As salon professionals strive to reach...

Salons have evolved beyond mere spaces for beauty transformations; they’re thriving hubs of community and creativity. With the evolution...

Hey, salon and spa professionals! We're Salon S.O.S., your dedicated partner in digital marketing, always excited to keep you informed...

Instagram has always been pivotal platform for salons to showcase their artistry but unfortunately, many pages aren’t taking advantage of...

Whether you’re a salon owner wanting to elevate your salon’s page or a salon professional looking for social media marketing for salons inspiration, these top 10 pages are absolute must-follows. Let's dive into the profiles that setting high standards for outstanding salon Instagram pages!

Looking to skyrocket your career with the ultimate education? Struggling to find the right online inspiration to become the best version...

In the beauty and wellness industry, staying relevant and engaging on social media is essential for attracting new clients and retaining...

In today’s fast-paced, tech-driven world, being a salon professional means embracing technology to enhance creativity, organization, and...

In the ever-evolving world of digital marketing, it is crucial for businesses to stay ahead of the curve and constantly update their...

While we love seeing salon professionals taking charge of their businesses and sticking to their policies; airing out grievances or passive

Now more than ever, it is crucial for salon professionals to present authentic social media content. Authenticity has become increasingly...

We know you’re all feeling in, the impending doom of change on the social media front, especially for salon industry pros. It’s no longer...

As 2024 rapidly approaches, salon professionals are finding themselves in need of fresh and innovative ideas to captivate their...

Are you looking to level up your social media game and make a splash in the digital world? Or maybe you’re curious if your social media...

In an era where social media platforms have become increasingly integral to our daily lives, it's no surprise that new apps and features...

As we approach the end of another eventful year, it's time for salon professionals to take a moment and reflect on their business...

In today's digital age, social media platforms have become powerful tools for businesses to showcase their creativity and reach a wider...

As a salon or spa owner, you're always looking for ways to increase revenue and keep your clients coming back. One way to do this is by...

As a salon professional, you know that your online reputation is crucial to the success of your business. A positive online presence can...

As a salon professional, you’ve got to play many roles. From service provider, to therapist, to chemist… and with the rise of social...

How many times have you found yourself with writer’s block when it comes to curating captions for your salon or spas social media posts?...

You’ve likely heard of them, and you’ve most definitely seen them; boosted posts and ads. These are the ads and posts that pop up on your...

When you think guest experience, do you only take into consideration their experience during their salon service? Guest experience starts...

Do you ever have those moments where it hits you that you haven’t seen one of your favourite clients in a while? Like a lot longer than...

The concept of using video in your salon’s social media marketing game plan is still relatively new to many of you. IGTV, IG Live, Reels,...

When it comes to creating an online brand for your salon, it can be overwhelming to know where to start. You want your personality to...

It’s sPoOkY season, salon owners, which means different opportunities for marketing and promotions! In this blog post, we’re going to...

Video marketing is KING in the digital age we are living in, and YouTube is an incredible platform to house your salon’s promotional and...

It seems as though Instagram “hacks” to grow your following change as soon as you finally get the hang of them. Social media is a huge...

You’ve seen them, you’ve heard them, and you’ve likely been influenced by them in one way or another. Social media influencers can be...

Social media is arguably the best form of marketing for salon’s and spa’s online. That being said, it is often used incorrectly which can...

How many times have you found yourself with writers block when it comes to curating captions for your salon or spas social media posts?...

Social media contests and giveaways have been proven to be an excellent marketing technique for salons and spas. It can be a great tactic...

Where is the first place you go for recipes? Hair and nail inspo? Gift ideas? Outfit inspo? Design ideas? If Pinterest is the first place...

Between phone calls, texting, emails, and social media messengers, it feels as if clients have full access to salon professionals 24/7....

Tiktok, reels, videos… oh my! We’ve spoken at length about how important of a player videos are in your salon’s digital marketing game,...

Happy 2022! It’s a new year full of fresh opportunities and in this blog, we’re going to dive deep into the digital marketing trends that...

When the entire purpose of social media is to create visually appealing content, you want to make sure your salon's page is branded in an...