How to Effectively Run an In-Salon Event
If you’ve never ran an event in your salon or spa, there’s never been a better time than now to start planning one! There are countless...
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Salon S.O.S.
RESOURCE LIBRARY
Want to take your hair salon marketing to the next level? Here are some articles, videos & how-to's and more, to guide you to Digital Mastery!
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Sarah Perrin
- Jan 16
- 4 min
How to Connect with Guests Between Salon Visits
Do you ever have those moments where it hits you that you haven’t seen one of your favourite clients in a while? Like a lot longer than...
19 views0 comments
Sarah Perrin
- Dec 4, 2022
- 4 min
The DO’s and Don’ts Of IG Reels For Your Salon’s Page
The concept of using video in your salon’s social media marketing game plan is still relatively new to many of you. IGTV, IG Live, Reels,...
4 views0 comments
Sarah Perrin
- Oct 31, 2022
- 3 min
The 3 V's of Online Branding For Your Salon
When it comes to creating an online brand for your salon, it can be overwhelming to know where to start. You want your personality to...
12 views0 comments
Sarah Perrin
- Oct 17, 2022
- 3 min
How To Easily Incorporate Halloween In Your Salon This Spooky Season
It’s sPoOkY season, salon owners, which means different opportunities for marketing and promotions! In this blog post, we’re going to...
16 views0 comments
Sarah Perrin
- Oct 3, 2022
- 3 min
Does Your Salon Need To Be On YouTube? Yes, and Here's Why.
Video marketing is KING in the digital age we are living in, and YouTube is an incredible platform to house your salon’s promotional and...
14 views0 comments
Sarah Perrin
- Sep 6, 2022
- 3 min
Instagram Hacks That WON'T Grow Your Salon's Page
It seems as though Instagram “hacks” to grow your following change as soon as you finally get the hang of them. Social media is a huge...
32 views0 comments
Sarah Perrin
- Aug 22, 2022
- 5 min
3 Mistakes I Have Made as a Salon Owner
It’s easy to look back on your career as a salon owner and pick apart the things you wished you’d done differently. How many sleepless...
41 views0 comments
Sarah Perrin
- Aug 8, 2022
- 4 min
How To Use Digital Gift Cards In Your Salon
Offering gift cards for purchase in your salon is beneficial, no, necessary for the ultimate guest experience! However, the days of hand...
25 views0 comments
Sarah Perrin
- Jul 25, 2022
- 5 min
How To Use Digital Consultations In Your Salon
When the Covid-19 pandemic hit, it forced every single industry to start relying more on digital communication as a way of limiting...
44 views0 comments
Sarah Perrin
- Jul 11, 2022
- 5 min
SEO?! WTF!? SOS! SEO 101 For Salon Owners
Have you ever asked yourself… WTF is SEO?! Well, you are absolutely not alone! SEO (Search Engine Optimization) may not be something that...
24 views0 comments
Sarah Perrin
- Jun 27, 2022
- 6 min
Everything You Need To Know About Influencer Marketing For Your Salon or Spa
You’ve seen them, you’ve heard them, and you’ve likely been influenced by them in one way or another. Social media influencers can be...
20 views0 comments
Sarah Perrin
- Jun 12, 2022
- 5 min
REVAMP Your Salon's Social Media With This 6 Week Challenge!
Social media is arguably the best form of marketing for salon’s and spa’s online. That being said, it is often used incorrectly which can...
43 views0 comments
Sarah Perrin
- May 28, 2022
- 5 min
Captions & Hashtags 101- Salon/Spa Edition
How many times have you found yourself with writers block when it comes to curating captions for your salon or spas social media posts?...
49 views0 comments
Sarah Perrin
- May 16, 2022
- 6 min
Discounting VS Adding Value: How to Utilize Both Incentives for Successful Salon Promotions
When service and retail sales are slow at your salon, it’s easy to resort to a discount promo as a quick fix. We are not slamming...
41 views0 comments
Sarah Perrin
- May 2, 2022
- 4 min
How To Run A KILLER Giveaway For Your Salon/Spa!
Social media contests and giveaways have been proven to be an excellent marketing technique for salons and spas. It can be a great tactic...
56 views0 comments
Sarah Perrin
- Apr 18, 2022
- 6 min
Take Your Salon's Social to The Next Level With Pinterest
Where is the first place you go for recipes? Hair and nail inspo? Gift ideas? Outfit inspo? Design ideas? If Pinterest is the first place...
12 views0 comments
Sarah Perrin
- Apr 3, 2022
- 4 min
Stop Waiting- Start Automating. A Salon Owners Guide to Automating Social Media Message Responses
Between phone calls, texting, emails, and social media messengers, it feels as if clients have full access to salon professionals 24/7....
38 views0 comments
Sarah Perrin
- Mar 19, 2022
- 4 min
TikTok VS Instagram Reels- Salon Show Down
Tiktok, reels, videos… oh my! We’ve spoken at length about how important of a player videos are in your salon’s digital marketing game,...
48 views0 comments
Sarah Perrin
- Mar 6, 2022
- 4 min
A Letter To New Salon Professionals
This blog post is going to be a little bit different. We’ve done a lot of reflecting in 2022 and it’s been refreshing to look back on the...
48 views0 comments
Sarah Perrin
- Feb 21, 2022
- 4 min
Why Your Salon NEEDS A Blog & How To Get Started!
If your salon isn’t posting blogs on a regular basis, you may want to consider doing so! In this blog, we’re going to give you the low...
40 views0 comments
Sarah Perrin
- Feb 6, 2022
- 3 min
What We LOVE About The Salon Industry
If you’re reading this, it means you’re likely already a part of what we consider to be the BEST industry in the world! As it is...
26 views0 comments
Sarah Perrin
- Jan 24, 2022
- 5 min
Create a Modern Salon Experience Using QR Codes!
From menus at restaurants to vaccination passports, QR codes are EVERYWHERE in 2022! Are you utilizing QR codes in your salon/spa?! If...
63 views0 comments
Sarah Perrin
- Jan 8, 2022
- 3 min
Digital Marketing Trends To Watch In 2022!
Happy 2022! It’s a new year full of fresh opportunities and in this blog, we’re going to dive deep into the digital marketing trends that...
73 views0 comments
Sarah Perrin
- Dec 20, 2021
- 4 min
2021- A Year In Review
As 2021 comes to an end, we reflect on all of the highs and lows of the past year. In this blog, we’re going to cover the biggest digital...
26 views0 comments
Sarah Perrin
- Dec 5, 2021
- 4 min
'Tis The Season For Giving - Digital Gift Ideas For Your Salon Guests
The holiday season is upon us which means it is likely absolute chaos in your salon business. It is the kind of chaos we crave and we...
49 views0 comments
Sarah Perrin
- Nov 20, 2021
- 4 min
How To Prep (Like a Boss) For a Successful Salon Holiday Season
Does anyone else feel like they blinked and all of a sudden it’s holiday season?! This year has been full of ups and downs, so if the...
39 views0 comments
Sarah Perrin
- Nov 7, 2021
- 4 min
How to Build a Gorgeous Online Brand Aesthetic For Your Salon/Spa
When the entire purpose of social media is to create visually appealing content, you want to make sure your salon's page is branded in an...
35 views0 comments
Sarah Perrin
- Oct 25, 2021
- 5 min
Create a Killer Black Friday Promotion for Your Salon/Spa With These Hot Tips
Black Friday sales have picked up steam in Canada over the last few years but has been used in terms of shopping since the 1960’s. It was...
71 views0 comments
Sarah Perrin
- Oct 10, 2021
- 10 min
Email Marketing for Your Salon: Why You Need It and How to Make it Happen
Last week, Instagram and Facebook were down (only for a few hours) but it got us thinking, how many businesses ONLY use social media for...
49 views0 comments
Sarah Perrin
- Sep 26, 2021
- 6 min
E-Commerce for Salons- Why Your Business Needs an Online Shop and Tips for Success
How many times over the last year have you made an online purchase and what drove you to make that purchase online instead of in store?...
43 views0 comments
Sarah Perrin
- Aug 29, 2021
- 6 min
Level Up Your Salon Retail Game
If the last two years have taught us anything as salon professionals, it’s to expect the unexpected and prepare for the worst. That...
120 views0 comments
Sarah Perrin
- Aug 16, 2021
- 4 min
Be Fearlessly Authentic - Why Authenticity on Social Media Matters
Starting With WHY Go back to the very beginning, way back to the younger you that decided to get into the beauty industry. What was it...
31 views0 comments
Scott Moon
- Mar 18, 2020
- 6 min
Digital Marketing advice for your Salon or Spa during the COVID-19 pandemic, 2020
Our top tips to effectively communicate with your guests during COVID-19 while your salon temporarily closes, or remains open.
60 views0 comments
Scott Moon
- Oct 9, 2018
- 1 min
Build Your Salon Business Through Social Media – with Chelsea Lewis
Welcome to our 4-part mini-series with guest host, Chelsea Lewis! Chelsea Lewis is a successful businesswoman. She is a stylist and owner...
56 views0 comments
Scott Moon
- Aug 9, 2018
- 6 min
Create an Instagram Strategy for Your Salon in 5 Easy Steps
Does any of this sound familiar? You know Instagram is important but you can’t figure out what you should be posting, how often, which...
36 views0 comments
Scott Moon
- Aug 6, 2018
- 3 min
The Importance of Online Reviews for Small Businesses
A bad review can easily damage the reputation of a small business. On the flip side, positive reviews can make a world of difference when...
29 views0 comments
Scott Moon
- Jul 27, 2018
- 3 min
New ‘Questions’ Sticker for Instagram Stories – Here’s How To Use It
Instagram recently rolled out a new questions sticker to Instagram Stories. This feature lets you add an "ask me anything" button when...
209 views0 comments
Scott Moon
- Jul 16, 2018
- 4 min
6 Ways To Get More Engagement from your Social Media Posts
Social media is a complex world. We’re told we need to post often but then after putting so much time and energy into creating posts, we...
28 views0 comments
Scott Moon
- Jul 13, 2018
- 3 min
Tips to Build your Business with Facebook in 2018
We all know that social media is important to grow your business. But where do you start? How do you prioritize? How do you keep up with...
49 views0 comments
Scott Moon
- Jul 10, 2018
- 4 min
Tips to Build your Business with Instagram
We all know that social media is important to grow your business. But where do you start? How do you prioritize? How do you keep up...
36 views0 comments
Scott Moon
- Jul 9, 2018
- 1 min
Build Your Brand Using Social Media - With Cindy Duplantis
Welcome to our 4-part mini-series with guest host, Cindy Duplantis! Watch all 4 videos here: Episode 1: Cindy discusses how she started...
93 views0 comments
Scott Moon
- May 10, 2018
- 7 min
Salon Tips to Fill up your Appointment Books
The average salon and spa in our industry is only operating at 35% of its potential. That means that if you have a salon or spa with 10...
313 views0 comments
Scott Moon
- May 10, 2018
- 3 min
Tips on best Instagram hashtags to use for salons and spas
If you’re not already familiar with hashtags, it’s time to learn! Hashtags are a critical part of the social media world, especially when...
292 views0 comments