Social Media Tips and Tricks for Hair Salons

Salon S.O.S.

RESOURCE LIBRARY

Want to take your hair salon marketing to the next level? Here are some articles, videos & how-to's and more, to guide you to Digital Mastery!

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3 days ago
6 min

Discounting VS Adding Value: How to Utilize Both Incentives for Successful Salon Promotions

When service and retail sales are slow at your salon, it’s easy to resort to a discount promo as a quick fix. We are not slamming...

17 views0 comments

Sarah Perrin

May 2
4 min

How To Run A KILLER Giveaway For Your Salon/Spa!

Social media contests and giveaways have been proven to be an excellent marketing technique for salons and spas. It can be a great tactic...

32 views0 comments

Take Your Salon's Social to The Next Level With Pinterest

Sarah Perrin

Apr 18
6 min

Take Your Salon's Social to The Next Level With Pinterest

Where is the first place you go for recipes? Hair and nail inspo? Gift ideas? Outfit inspo? Design ideas? If Pinterest is the first place...

11 views0 comments

Stop Waiting- Start Automating. A Salon Owners Guide to Automating Social Media Message Responses

Sarah Perrin

Apr 3
4 min

Stop Waiting- Start Automating. A Salon Owners Guide to Automating Social Media Message Responses

Between phone calls, texting, emails, and social media messengers, it feels as if clients have full access to salon professionals 24/7....

29 views0 comments

TikTok VS Instagram Reels- Salon Show Down

Sarah Perrin

Mar 19
4 min

TikTok VS Instagram Reels- Salon Show Down

Tiktok, reels, videos… oh my! We’ve spoken at length about how important of a player videos are in your salon’s digital marketing game,...

44 views0 comments

Sarah Perrin

Mar 6
4 min

A Letter To New Salon Professionals

This blog post is going to be a little bit different. We’ve done a lot of reflecting in 2022 and it’s been refreshing to look back on the...

43 views0 comments

Why Your Salon NEEDS A Blog & How To Get Started!

Sarah Perrin

Feb 21
4 min

Why Your Salon NEEDS A Blog & How To Get Started!

If your salon isn’t posting blogs on a regular basis, you may want to consider doing so! In this blog, we’re going to give you the low...

34 views0 comments

Sarah Perrin

Feb 6
3 min

What We LOVE About The Salon Industry

If you’re reading this, it means you’re likely already a part of what we consider to be the BEST industry in the world! As it is...

25 views0 comments

Create a Modern Salon Experience Using QR Codes!

Sarah Perrin

Jan 24
5 min

Create a Modern Salon Experience Using QR Codes!

From menus at restaurants to vaccination passports, QR codes are EVERYWHERE in 2022! Are you utilizing QR codes in your salon/spa?! If...

49 views0 comments

Digital Marketing Trends To Watch In 2022!

Sarah Perrin

Jan 8
3 min

Digital Marketing Trends To Watch In 2022!

Happy 2022! It’s a new year full of fresh opportunities and in this blog, we’re going to dive deep into the digital marketing trends that...

68 views0 comments

Sarah Perrin

Dec 20, 2021
4 min

2021- A Year In Review

As 2021 comes to an end, we reflect on all of the highs and lows of the past year. In this blog, we’re going to cover the biggest digital...

23 views0 comments

'Tis The Season For Giving - Digital Gift Ideas For Your Salon Guests

Sarah Perrin

Dec 5, 2021
4 min

'Tis The Season For Giving - Digital Gift Ideas For Your Salon Guests

The holiday season is upon us which means it is likely absolute chaos in your salon business. It is the kind of chaos we crave and we...

44 views0 comments

How To Prep (Like a Boss) For a Successful Salon Holiday Season

Sarah Perrin

Nov 20, 2021
4 min

How To Prep (Like a Boss) For a Successful Salon Holiday Season

Does anyone else feel like they blinked and all of a sudden it’s holiday season?! This year has been full of ups and downs, so if the...

34 views0 comments

Sarah Perrin

Nov 7, 2021
4 min

How to Build a Gorgeous Online Brand Aesthetic For Your Salon/Spa

When the entire purpose of social media is to create visually appealing content, you want to make sure your salon's page is branded in an...

30 views0 comments

Create a Killer Black Friday Promotion for Your Salon/Spa With These Hot Tips

Sarah Perrin

Oct 25, 2021
5 min

Create a Killer Black Friday Promotion for Your Salon/Spa With These Hot Tips

Black Friday sales have picked up steam in Canada over the last few years but has been used in terms of shopping since the 1960’s. It was...

66 views0 comments

Email Marketing for Your Salon: Why You Need It and How to Make it Happen

Sarah Perrin

Oct 10, 2021
10 min

Email Marketing for Your Salon: Why You Need It and How to Make it Happen

Last week, Instagram and Facebook were down (only for a few hours) but it got us thinking, how many businesses ONLY use social media for...

40 views0 comments

E-Commerce for Salons- Why Your Business Needs an Online Shop and Tips for Success

Sarah Perrin

Sep 26, 2021
6 min

E-Commerce for Salons- Why Your Business Needs an Online Shop and Tips for Success

How many times over the last year have you made an online purchase and what drove you to make that purchase online instead of in store?...

32 views0 comments

Sarah Perrin

Aug 29, 2021
6 min

Level Up Your Salon Retail Game

If the last two years have taught us anything as salon professionals, it’s to expect the unexpected and prepare for the worst. That...

68 views0 comments

Be Fearlessly Authentic - Why Authenticity on Social Media Matters

Sarah Perrin

Aug 16, 2021
4 min

Be Fearlessly Authentic - Why Authenticity on Social Media Matters

Starting With WHY Go back to the very beginning, way back to the younger you that decided to get into the beauty industry. What was it...

25 views0 comments

Digital Marketing advice for your Salon or Spa during the COVID-19 pandemic, 2020

Scott Moon

Mar 18, 2020
6 min

Digital Marketing advice for your Salon or Spa during the COVID-19 pandemic, 2020

Our top tips to effectively communicate with your guests during COVID-19 while your salon temporarily closes, or remains open.

58 views0 comments

Scott Moon

Oct 9, 2018
1 min

Build Your Salon Business Through Social Media – with Chelsea Lewis

Welcome to our 4-part mini-series with guest host, Chelsea Lewis! Chelsea Lewis is a successful businesswoman. She is a stylist and owner...

54 views0 comments

Create an Instagram Strategy for Your Salon in 5 Easy Steps

Scott Moon

Aug 9, 2018
6 min

Create an Instagram Strategy for Your Salon in 5 Easy Steps

Does any of this sound familiar? You know Instagram is important but you can’t figure out what you should be posting, how often, which...

33 views0 comments

The Importance of Online Reviews for Small Businesses

Scott Moon

Aug 6, 2018
3 min

The Importance of Online Reviews for Small Businesses

A bad review can easily damage the reputation of a small business. On the flip side, positive reviews can make a world of difference when...

26 views0 comments

New ‘Questions’ Sticker for Instagram Stories – Here’s How To Use It

Scott Moon

Jul 27, 2018
3 min

New ‘Questions’ Sticker for Instagram Stories – Here’s How To Use It

Instagram recently rolled out a new questions sticker to Instagram Stories. This feature lets you add an "ask me anything" button when...

186 views0 comments

6 Ways To Get More Engagement from your Social Media Posts

Scott Moon

Jul 16, 2018
4 min

6 Ways To Get More Engagement from your Social Media Posts

Social media is a complex world. We’re told we need to post often but then after putting so much time and energy into creating posts, we...

26 views0 comments

Tips to Build your Business with Facebook in 2018

Scott Moon

Jul 13, 2018
3 min

Tips to Build your Business with Facebook in 2018

We all know that social media is important to grow your business. But where do you start? How do you prioritize? How do you keep up with...

46 views0 comments

Tips to Build your Business with Instagram

Scott Moon

Jul 10, 2018
4 min

Tips to Build your Business with Instagram

We all know that social media is important to grow your business. But where do you start? How do you prioritize? How do you keep up...

33 views0 comments

Scott Moon

Jul 9, 2018
1 min

Build Your Brand Using Social Media - With Cindy Duplantis

Welcome to our 4-part mini-series with guest host, Cindy Duplantis! Watch all 4 videos here: Episode 1: Cindy discusses how she started...

84 views0 comments

Salon Tips to Fill up your Appointment Books

Scott Moon

May 10, 2018
7 min

Salon Tips to Fill up your Appointment Books

The average salon and spa in our industry is only operating at 35% of its potential. That means that if you have a salon or spa with 10...

235 views0 comments

Tips on best Instagram hashtags to use for salons and spas

Scott Moon

May 10, 2018
3 min

Tips on best Instagram hashtags to use for salons and spas

If you’re not already familiar with hashtags, it’s time to learn! Hashtags are a critical part of the social media world, especially when...

261 views0 comments

Instagram Launches Focus Portrait Mode – what it means for your salon

Scott Moon

May 2, 2018
2 min

Instagram Launches Focus Portrait Mode – what it means for your salon

Instagram has just recently launched a new portrait feature called Focus. This feature softly blurs backgrounds when there is a person in...

17 views0 comments

How to Optimize Your Google My Business Listing Part 2: Extra Features

Scott Moon

Apr 26, 2018
4 min

How to Optimize Your Google My Business Listing Part 2: Extra Features

If you’ve read Part 1 of this article, then you’ve already mastered the fundamentals of setting up your Google My Business listing for...

29 views0 comments

How to Optimize Your Google My Business Listing Part 1: The fundamentals

Scott Moon

Apr 25, 2018
5 min

How to Optimize Your Google My Business Listing Part 1: The fundamentals

About 90% of worldwide web searches happen on Google. So if you want to maximize your SEO (Search Engine Optimization) and increase your...

51 views0 comments

What Should Salons / Spas post on Instagram?

Scott Moon

Apr 20, 2018
4 min

What Should Salons / Spas post on Instagram?

Instagram is one of the fastest growing social media platforms and is tailor-made for hair salons and spas. The latest research shows...

223 views0 comments

Scott Moon

Apr 13, 2018
1 min

How to Create an Instagram Business Profile

Switching your personal Instagram profile to a business one is a very simple process: Open your app and go to your personal profile. Tap...

29 views0 comments

Should Your Salon / Spa Switch to a Business Page on Instagram?

Scott Moon

Apr 6, 2018
3 min

Should Your Salon / Spa Switch to a Business Page on Instagram?

Have you wondered what’s better for your salon or spa – a personal Instagram profile or a business Instagram account? We’ll explore the...

14 views0 comments