It’s sPoOkY season, salon owners, which means different opportunities for marketing and promotions! In this blog post, we’re going to give you some last minute ideas to get your salon in the spooky season mood just in time for Halloween! From service and retail promos, to social media, and in salon ideas, there’s sure to be a treat (no tricks!) for every salon owner.
SPOOKY SALON PROMOTIONS
Incorporating Halloween themes in your salon promotions is not only a fun way to get your guests excited about your retail and services, but it’s also super easy to pull it off with minimal effort! We’ve got a few easy ways for you to spook up your October promotions that you can put together quickly to be ready for Halloween 2022!
#1. Trick or Treat!
Around or on Halloween, create different retail promotions and write them out on individual pieces of paper. For example: x% off any retail product, BOGO x% off, gift with purchase, etc.
This is a super easy way to get your guests excited about purchasing retail and is a cute way of rewarding their loyalty with a special savings.
#2. All treats, no tricks.
Around or on Halloween, allow your guests to choose any eligible add on service (hair mask, essential oil treatment, paraffin wax, etc.) for x% or $x off. This is a great way to incentivize your guests to try a new add on service at a discounted rate and will encourage them to add it on to future services if they end up loving it!
SPOOKY SOCIAL MEDIA FOR SALONS
There are SO many great ways to use spooky themed graphics to amp up your salon’s social media page. Scope out Pinterest or Instagram to get Halloween inspired content inspo to suit the services you offer at your salon. Here’s a few ideas to get you started!
SPOOKY IN SALON IDEAS
We’ve got a couple of super fun ways that you can incorporate the spooky spirit in your salon/spa that are simple and inexpensive.
#1. Hold a costume contest for your salon team. Post pictures of each team member in their costume and have your followers on social media vote! Put together a treat bag for the stylist that receives the most votes.
#2. Put together “treats” for the guests who have services on Halloween. This could include product minis or sachets, online discount codes if you have e-commerce (check out our S.O.S E-Commerce platform here!), and you can add a few candies to really Halloween it up!
#3. Set up a “Spooky Selfie Station” in your salon and encourage guests to snap a selfie following their service! Check out Pinterest for inspiration, but think of adding things like cobwebs, spiders, bats, pumpkins, etc. to make it aesthetically spooky and “Instagram worthy”. Bonus tip to incentivize guests posting online: If your clients take a selfie, post it on Instagram and tag your salon, they can be entered to win a Halloween themed prize.
We hope this super easy spooky suggestions help get your salon in the spirit of the season! We can’t wait to see the eerie magic you create in your salon, make sure to tag is in your IG posts @salon.s.o.s
For even more digital marketing goods created specifically for salon and spa owners, check out our YouTube channel here!
Creep it real, salon owners!
‘Till next time,
Your Team at Salon S.O.S