As a salon or spa owner, you're always looking for ways to increase revenue and keep your clients coming back. One way to do this is by offering hair care/beauty subscription boxes. These are monthly boxes that contain a variety of beauty products, including hair care items, skincare products, makeup, and more. Subscription boxes can be implemented as an extra stream of revenue for small businesses and when executed properly, can result in new and repeat retail customers for your salon. Subscription boxes have become increasingly popular in recent years because they offer convenience and surprise. Instead of having to go out and shop for individual beauty products, customers can receive a box full of goodies each month and try products they perhaps otherwise wouldn’t have. In this blog post, we’re going to explain how to effectively offer and execute beauty product box subscriptions at your salon!
HOW TO GET STARTED
To get started with offering subscription boxes at your salon/spa, you'll need to determine what types of products you want to include in the box. Consider your target audience and their needs/wants when choosing products. We also recommend chatting with your local distributor rep’s to strategically plan which products to include based on distributor sales. You may also want to partner with other local businesses or beauty brands to add some variety to the box. Once you've decided on the contents of your box, it's time to think about pricing. Make sure you factor in the cost of the products as well as shipping (if applicable), and packaging when setting the price for your subscription box.
Marketing your subscription box is key to its success. Use social media platforms like Instagram, TikTok and Facebook to promote your box and show off its contents. You may also want to create a landing page on your website specifically for the subscription box where customers can sign up and learn more about what's included. We also recommend considering linking up with a local influencer for a collaboration to extend the online reach of your beauty subscription box.
To make sure your subscription box is found easily on search engines, let us help you out with SEO! Click here to learn more about our SEO services. When implementing subscription boxes into your salon/spa, here are some best practices: 1) Be consistent - Offer a new box each month so customers know when they can expect their next delivery. 2) Offer value - Make sure the value of the items in the box is greater than what customers are paying. Consider offering mini freebies or service discounts to increase the value of the box. If you’re really looking to jam pack your salon’s subscription box, consider offering digital freebies like product details, styling tutorials and how to’s. 3) Listen to feedback - Pay attention to customer feedback and adjust the contents of the box accordingly. Consider sending an automated message or email following subscription box sign up to give customers an easy way to review. 4) Make it easy to cancel - Allow customers to easily cancel their subscription if they're not satisfied or need to cut back. 5) Add a personal touch - Consider including a handwritten note or personalized message in each box to make customers feel special.
BEAUTY SUBSCRIPTION BOX IDEAS
Whether your offer hair or esthetic services in your salon/spa, we’ve got a few ideas to get you started! Keep scrolling to see if one, or a mix of a few of these beauty subscription box ideas would perform best in your salon business.
1. Skincare Subscription Box
This subscription box could include a variety of skincare products, such as cleansers, toners, masks, and moisturizers. Each month's box could focus on a specific skin concern or type.
Skincare Beauty Box Name Ideas to spark inspiration: Glow Box, Fresh Face Favourites, Skincare Select Subscription, Flawless Skin Faves 2. Nail Care Subscription Box
This subscription box could include nail polishes, nail care tools, cuticle oils, and other accessories to help clients take care of their nails at home.
Nail care Beauty Box Name Ideas to spark inspiration: The Lacquer Club, Prestige Polish, Nailed It. 3. Haircare Subscription Box
This subscription box could include hair styling products, shampoos and conditioners, and other hair care accessories to keep clients' locks looking healthy and shiny between salon visits.
Haircare Beauty Box Name Ideas to spark inspiration: Luxe Locks Club, Strand Society, Crown and Glory 4. Makeup Subscription Box
This subscription box could include a range of makeup products such as lipsticks, eyeshadows, blushes, mascaras and more. Each month's box could feature different brands or themes to keep things fresh.
Make Up Beauty Box Name Ideas to spark inspiration: Beauty Bundle, Cosmetic Crate, Glow Getter Box
5. Wellness Subscription Box
This subscription box could include items like aromatherapy candles and diffusers, relaxation teas or supplements, massage balls or rollers for self-massage at home - all with the aim of promoting wellness and self-care practices among subscribers.
Wellness Beauty Box Name Ideas to spark inspiration: Mindful Moments Monthly, Bliss Box, Serenity Subscription
We’ve also included a list of some of the most popular subscription boxes for you to dive more into!
A pioneer in the beauty subscription box industry, Birchbox delivers personalized samples of makeup, skincare, and haircare products to its subscribers every month.
Offering a mix of wellness, fashion, beauty, and home items, FabFitFun's seasonal subscription boxes have gained immense popularity for their value and variety.
Stitch Fix sends curated clothing selections based on each subscriber's style preferences and offers a convenient try-on-at-home service.
Dollar Shave Club provides high-quality razors and other personal care products through monthly subscriptions at affordable prices.
Focused on makeup lovers, Ipsy offers a monthly Glam Bag containing deluxe-sized beauty products handpicked according to each subscriber's preferences.
Providing fragrance enthusiasts with an opportunity to discover new scents without committing to full-size bottles upfront, Scentbird sends out monthly supplies of designer perfumes or colognes in travel-friendly vials.
We encourage you to check out what these successful subscription boxes are offering and build your salon’s model around it! These boxes are popular for a reason, they offer something niche, convenient, and exciting that keep consumers coming back for more.
CONCLUSION When it comes to executing the subscription box service, make sure you have clear policies in place regarding cancellations, returns, and exchanges. Communicate regularly with subscribers via email or text message updates about upcoming boxes and any changes to product offerings. A well executed beauty subscription can be beneficial for your salon business for a myriad of reasons, but above all else, it’s an excellent way to increase client loyalty.
We are passionate about salon client loyalty at Salon S.O.S., click HERE to learn more about our Loyalty Programs!
By offering a monthly or quarterly box of curated beauty products, you are providing your clients with an ongoing incentive to return to your business. Not only will they look forward to receiving their new products each month, but they'll also appreciate the convenience of having them delivered directly to their doorstep. Additionally, by selecting high-quality and personalized items for each box, you are demonstrating your expertise and commitment to helping your clients achieve their beauty goals. This can build trust and deepen the relationship between you and your clients, leading to increased loyalty over time. Overall, incorporating beauty subscription boxes into your business strategy can help you retain clients and boost customer satisfaction.
‘Til next time,
Your Team At Salon S.O.S