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Promoting Your Brand Responsibly: Posting Etiquette for Salon Professionals




As a salon professional, setting boundaries and policies for your business is essential to maintaining order and ensuring a positive experience for both you and your clients. From late arrivals to cancellations, redo requests to product returns, having clear guidelines in place can help prevent misunderstandings and promote transparency with your clients. However, it's important to remember that there is a time and a place to enforce these policies – and in this blog post, we’re going to dive deeper into the professional way to inform and enforce your salon’s policies and explain why social media is not the best platform to do so!



We’ve got a great blog post on suggested client policies to have in place in your salon, click HERE it a read!



WHY YOU SHOULD DITCH POSTING POLICIES ON SOCIAL MEDIA



While we love seeing salon professionals taking charge of their businesses and sticking to their policies; airing out grievances or passive aggressively calling out clients on social media can be detrimental to your reputation. Your social media followers are not all clients of the salon, so posting harsh or disciplinary messages may scare away potential customers rather than attract them. When it comes to posting policies on social media, it's crucial to consider the tone of your message. Instead of coming across as strict or punitive, try to keep things light and informative. Remember that potential clients are looking for a welcoming and inclusive atmosphere when choosing a salon, so make sure your messaging reflects that.


Need help with your salon’s social?! We’ve got you! Click HERE to check out our social media management services!



WHERE TO POST SALON POLICIES


The absolute best place for your salon policies to live is on your website! Having your policies clearly stated on your website ensures that all potential clients are aware of them before even stepping foot in your salon. We recommend this being the main place to house all of your salon’s policies and THEN you can link to this landing page on social media for potential clients to look more into. Your website is not the only place to post your policies though, we’ve got a few examples of other ways you can create awareness for clients about policies.




If your salon’s website is in desperate need of an update, make sure to check out our website design and management services!


Posting your policies in the salon where clients can easily see them is a great way to inform them without directly calling them out. Including your policies in booking notes or appointment reminders serves as a gentle reminder for clients to adhere to your guidelines. For example, you could have a sign displayed prominently at the entrance of your salon outlining rules such as "No-show appointments will result in a fee" or "Children must be supervised at all times." When sending out appointment reminders via text or email, you could include a brief message reminding clients of any important policies they should be aware of before their appointment.


By utilizing these alternative methods of communication, you can effectively communicate your expectations to clients without coming across as aggressive or alienating potential customers. This approach helps create a positive and respectful environment for both staff and clients while still ensuring that everyone is on the same page when it comes to following salon guidelines.





CONCLUSION


Ultimately, by keeping your policies clear and concise while also being mindful of how you present them on social media, you can create a positive and professional environment for both yourself and your clients. Setting boundaries is important, but it's equally important to do so in a way that doesn't drive people away. Remember – communication is key in any successful relationship, whether it's with your clients or with the online community!


For even more digital marketing goodness, check out our YouTube Marketing Academy as well as all the resources and support we have for you here on our website


‘Til next time,

Your Team At Salon S.O.S

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