Top 10 Salon Instagram Pages to Follow in 2025 — Social Media Marketing for Salons Done Right

Top 10 Must-Follow Instagram Salon Pages of 2025 — these salons are mastering social media marketing for salons with consistent branding, engaging content, and strong IG strategy. Let their pages inspire how you elevate your own salon’s digital presence this year.

As we step into 2025, having a strong Instagram presence is more relevant and important than ever. Instagram is your salon’s digital business card, and some salons have figured out the secret sauce to creating an outstanding IG presence! We've done the legwork to bring you 10 salons that are killing it on social media, and we're thrilled to share them with you. Whether you’re a salon owner wanting to elevate your salon’s page or a salon professional looking for social media marketing for salons inspiration, these top 10 pages are absolute must-follows. Let's dive into the profiles that setting high standards for outstanding salon Instagram pages!

HEDKANDI (@hedkandisalon) – A standout example of social media marketing for salons. Their Instagram blends education, artistry, and branding beautifully, making them a must-follow for digital inspiration.

HEDKANDI Salon sets the bar high for a sharp and engaging Instagram presence. Their feed perfectly mixes stories, reels, and posts to highlight the salon's modern and fun aesthetic. Their bio is concise and informative, and highlights are packed with tips and inspiration. Their videos showcase the talented team, connecting with clients on a personal level, while carousel posts combine trending music and eye-catching visuals, keeping followers hooked. Plus, their smart use of the Shop button lets clients easily explore and buy featured products, making for a lively and complete experience that draws clients back.

Raven Row Salon brings a warm, nature-inspired vibe to Instagram. Their page is a perfect example of how salons can use Instagram for salons to showcase brand personality and create an inviting digital experience.

Raven Row Salon’s Instagram is the perfect cocktail of content that captures the essence of their work through engaging posts and reels. Their commitment to eco-friendly practices stands out in their posts and sets them apart as leaders in sustainable beauty. Their bio and highlights are thoughtfully designed, offering quick insights into their values and services. We have to shine the spotlight on their "ALL ABOUT RAVEN" pinned post as a key feature, presenting their brand identity and mission statement clearly. Consistent branding makes this a go-to for curl enthusiasts, delivering inspiration and quality for both their followers and salon professionals in every post.

THEORY STUDIO FOR HAIR (@theory_studioforhair) – A great example of social media marketing for salons done right. Their Instagram blends education, aesthetic visuals, and salon culture to attract and retain loyal clients.

If you’re looking for the perfect blend of educational content and hair inspiration, look no further than Theory Studio for Hair! Their Instagram offers a welcoming, warm aesthetic, that makes you want to keep scrolling further down their page.  Their bio and highlights give a snapshot of their unique style and approach while their feed is chalked full of hair transformations and helpful tips. Their dynamic content captures what makes this salon special and is such an incredible source of inspiration for salon professionals wanting to level up their IG game!

HAUS Salon (@haussalon) – A masterclass in social media marketing for salons. Their Instagram uses high-quality visuals, behind-the-chair content, and storytelling to create an elevated, engaging digital brand.

You won’t want to miss Haus Salon’s Instagram, where their exceptional use of IG features creates an undeniably engaging social media presence. By mastering stories, posts, and reels, they captivate their audience with fresh, exciting content. Each image and video radiates a crisp, polished vibe that sets the bar high for what salon social media content should look like. They put out a consistent voice and visual identity that tell a cohesive story that resonates with the audience, making this account a treasure trove for their followers and salon pros alike!

LUNA HAIR CO (@lunahairco) – A beautiful example of social media marketing for salons. Their bright, welcoming aesthetic and educational content make their IG page both inspiring and engaging for clients and salon professionals.

Luna Hair Co’s Instagram is like a ray of sunshine that blends both beauty and educational content effortlessly. Their sunny, airy aesthetic is refreshing, keeping followers engaged with tutorials and inspiring hair transformation pics. Their content seamlessly combines reels, carousels, and static posts, offering trendsetting hairstyles and valuable insights into hair care. Luna Hair Co’s IG page invites followers with open arms to explore, learn, and be inspired.

Boulevard Hair Boutique (@blvdhairboutique) blends a warm salon atmosphere with an elevated digital presence. Their mix of transformations, retail spotlights, and behind-the-chair content makes them a go-to example of strong social media marketing for salons.

Boulevard Hair Boutique keeps its audience captivated with its mix of stunning images, engaging videos, informative posts, and inspiring highlights. Their feminine branding and consistent messaging align each post with their identity, creating a sense of trust and loyalty amongst their followers. Their commitment to brand excellence and content consistency makes their Instagram a standout in the salon industry!

Fox & Jane (@foxandjane) – A perfect example of salon branding done right. Their minimal, inviting aesthetic and strong Instagram identity make them a must-follow for salon social media inspiration.

Fox and Jane's Instagram page is a powerhouse of creativity and inclusivity. With its vibrant look that grabs attention instantly, this account is a visual treat. You'll find a carefully curated mix of content, from hairstyling tutorials to sneak peeks from behind the chair. Their highlights are neatly organized, helping you find tips, client makeovers, and product insights easily. What truly sets them apart is their dedication to inclusivity, showcasing a range of styles and celebrating beauty in all its forms. The overall vibe is welcoming and positive, making it a great source of inspiration for salon pros!

Kenneth’s Salons + Day Spas — A sleek and modern salon brand excelling in social media marketing for salons through clean visuals, consistent branding, and a strong IG presence at @kennethsalonandspa.

For salon pros in search of dynamic salon inspiration, Kenneth’s Salons + Day Spas is what you’ve been looking for! With a mix of fun and educational content, they blend the latest hair trends with tips that keep you entertained and educated. Their page stands out with consistent branding, creating a unique and recognizable presence. Whether you're after styling tips, behind-the-scenes looks, or exciting hair transformations, this IG page covers it all. They strike the perfect balance between fun and informative, offering high-quality content both salon pros and their followers can appreciate.

Salon Cordeiro (@saloncordeiro) – A standout example of social media marketing for salons, their Instagram highlights team culture and branding while keeping content polished, professional, and engaging.

Salon Cordeiro’s IG page puts out a crisp, clean and modern vibe that sets the bar high for salon accounts. Their page captures their audience with a mix of content, including gorgeous photos, engaging videos, informative highlights, and interactive stories. Their consistent branding not only is enjoyable to look at while scrolling, it also helps strengthen their identity in a crowded online space. Their genuine approach resonates with followers, creating a loyal and engaged community. Salon Cordeiro's Instagram page showcases the art of crafting a compelling online presence that all salon’s can use as a source of inspiration when creating their own content.

Sister B’s Boutique Salon (@sisterbboutiquesalon) – A standout example of branding done right on Instagram. Their warm aesthetic and eye-catching salon design make them one of the top salon Instagram pages to follow for digital inspiration.

Sister B Boutique Salon sets itself apart with diverse content types, from eye-catching photos to engaging videos that keep followers excited and inspired. Their bio is concise and effective, giving a clear picture of what they're about, while their well-organized Linktree makes booking services a breeze. The creative mix of content is paired with music choices that enhance the overall vibe, making each post a treat to experience. Whether you're after beauty inspiration or want to indulge in aesthetically pleasing content, you need to follow this salon account!

Conclusion: Why Social Media Marketing for Salons Matters Now More Than Ever

Consider these Top 10 Salon Instagram pages a Masterclass in social media marketing for salons, showing how content strategy and creativity can elevate your business online.  By showcasing their dynamic brands through compelling and innovative content, they create a standard that all salons should aim to reach. By following and learning from them, salon owners and stylists can sharpen their digital strategies and elevate their social media presence. Dive into our latest blog, "Step up your Salon’s IG Game," to uncover essential tips for making your salon's Instagram a standout in 2025!

If you’re ready to take your salon’s IG to new heights, we’ve got a digital tool box FULL

of FREE goods for you to take a look at!

If your IG bio is in desperate need of a revamp but you don’t know where to start, check

out our FREE Instagram Bio Audit and Refresh Guide!

If you’re looking to upgrade your salon’s digital branding, we’ve got a freebie for that

too! Click HERE to download our Brand Building Guide!

'Til next time,

The Team at Salon S.O.S.