Nowadays, having a solid online presence for your salon/spa is not only important, but imperative. The foundation of a strong online presence is of course a website, and if you’re missing this key digital marketing method, we guarantee you’re missing out on opportunities for growth. Now more than ever, it is so important to be able to provide existing and potential clients with digital accessibility as it has become a prerequisite to establishing your business as credible. In this blog, we’re going to explain exactly why your salon needs a website to survive in the digital era of 2022.
When you are looking for a shopping or restaurant recommendation, what’s the first thing you do? If you answered “Google It!”, you think the same ways as 93% of consumers according to a 2020 study. While having a business page on social media is beneficial and may land you on search engine results, a well executed website will increase those chances substantially. SEO or Search Engine Optimization allows you to strategically choose keywords to include in your website copy to increase the likelihood of showing up near the top of consumer Google searches.
If you’re interested in learning more about SEO, give this blog post a read!
Or if you’d rather leave SEO to the pros, S.O.S has a solution for that! Click here to learn more about our SEO services.
Once a Google search sends consumers to your website, it creates an immediate sense of credibility and professionalism. A clean, easy to navigate website is the first impression that many potential clients will have of your business before they even set foot in your salon. This is another reason having a website for your salon is so important, you are able to establish trust with those cruising your site which increases the chances of them becoming actual customers! At the end of the day, a professional website could be the deciding factor as to whether someone chooses to come to your salon over another. In this economy, you can’t afford to miss out on any opportunities for growth, and a website is the best way to ensure you don’t.
Now that we’ve broken down why a website is necessary for business thriving and surviving in this digital age, we’re going to give you a few features that every salon should include on their site!
Service and Product Showcase
Blog for educational and SEO purposes.
Online booking
Online Store
CONCLUSION
The question in 2022 is no longer IF your salon should have a website, it’s how to best utilize one. The truth of the matter is; we no longer live in a world where clients are coming to you on their own, YOU need to create opportunities not only for them to easily find you online, but also WOW them with your online presence. To ensure that your salon not only survives but thrives in the digital age we’re living in, you need to create a trustworthy, professional online presence. An easy to navigate, aesthetically pleasing website is one of the best ways to build your salon’s credibility online.
There are plenty of website options out there to build your own salon website and e-commerce. If you aren’t digitally inclined or simply want to take the hard work out of it, Salon S.O.S has incredible, affordable options specifically for salons and spas.
If you want to learn more about our website solutions, click here to deep dive into what we have to offer!
If you have a website but are interested in incorporating an online shop, we’ve got S.O.S solutions for that too! Hit this link to learn more about our easy to use E-Commerce platform!
For your daily dose of all things digital marketing, check us out on Instagram and TikTok @salon.s.o.s
We’re also on YouTube! Click here to scope out our channel full of digital marketing tips for salon owners.
‘Til Next Time,
Your Team at Salon S.O.S