Google Business Profile (formerly known as Google My Business) has become an invaluable asset for businesses of all sizes and types, including salons. It provides a range of features to help salon owners manage their businesses more effectively and reach more customers. In this blog, we are giving you 5 reasons we love this platform for small business and the key advantages of using Google Business Profile for your salon.
GOOGLE MY BUSINESS VS GOOGLE BUSINESS PROFILE: WHAT’S THE DIFFERENCE?
Google My Business has been a popular tool for businesses to manage their online presence on Google. However, recently, Google announced that it is rebranding this service as Google Business Profile. The new name reflects the fact that the focus of the platform has shifted from just managing business information to also providing more features and insights to help businesses improve their online visibility.
One of the significant changes with the introduction of Google Business Profile is the ability to create a short name and URL for your business profile. This makes it easier for customers to find and share your business online. Additionally, there are new editing options that allow you to add more detailed descriptions of your business and highlight specific products or services you offer. With these changes, Google Business Profile aims to provide businesses with better control over how they appear in search results and make it easier for customers to find relevant information about them.
Now that you know why Google updated to Google Business Profile, we’re going to share our top 5 reasons as to why you need it for your salon/spa.
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5 REASONS TO USE GOOGLE BUSINESS PROFILE FOR YOUR SALON
First and foremost, Google Business Profile allows you to set up and manage your salon’s profile. This includes setting up an address, hours of operation, and contact information. You can also add photos and videos, post updates, and respond to customer reviews. This provides potential customers with a great first impression of your salon, and makes it easier for them to find and connect with you.
Second, Google Business Profile allows you to track the performance of your salon’s online presence. The Insights feature provides data and analytics, allowing you to track customer engagement, reach, and actions taken on your profile. This data can help you understand what content is resonating with your customers and provide valuable insights into your salon’s performance.
Third, Google Business Profile allows you to interact directly with customers through its messaging feature. You can communicate with customers in real-time, answer their questions, and provide them with personalized service. This helps to build customer loyalty and increase customer satisfaction.
Fourth, Google Business Profile allows you to take advantage of its advertising features. You can create targeted ads to reach more customers and track the performance of your ads in real-time. This can help you better understand your customers’ needs and preferences and target them with more relevant and effective ads.
Fifth and finally, Google Business Profile is free to use, making it an accessible and cost-effective way for salons to reach new customers and increase their online visibility. By taking advantage of these features, salon owners can effectively manage their business, reach more customers, and maximize their online presence.
Using Google Business Profile is a great way for salons to improve their online presence and reach more customers. It provides a range of features that make it easier to manage your business, track performance, interact with customers, and create targeted ads. By taking advantage of these features, salon owners can effectively manage their business, increase customer loyalty, and maximize their online visibility.
However, it is important to remember that a Google Business Profile is not a replacement for a website. Websites are a necessary digital marketing tool for salons and spas and although Google Business Profile has many beneficial features, it should be a viewed as a complimentary platform to you overall digital marketing strategy and not the be all end all.
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‘Til Next Time,
Your Team at Salon S.O.S