Why Your Salon Deserves a Loyalty Program
Running any business post pandemic shut down is an uphill battle, but running a business that provides services deemed “non-essential”...
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Sarah Perrin
Aug 29, 20216 min
Level Up Your Salon Retail Game
If the last two years have taught us anything as salon professionals, it’s to expect the unexpected and prepare for the worst. That...
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Sarah Perrin
Aug 16, 20214 min
Be Fearlessly Authentic - Why Authenticity on Social Media Matters
Starting With WHY Go back to the very beginning, way back to the younger you that decided to get into the beauty industry. What was it...
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Scott Moon
Jul 12, 20217 min
How to Get Your Salon or Spa on Page #1 of Google
Google is today what Yellow Pages was 20 – 40 years ago. It is the default go-to-place to find answers about anything and everything....
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Scott Moon
May 25, 20214 min
How to Create Great Landing Pages to Convert Clicks into Customers
If you want to get the most out of your online ad campaigns, you’ve come to the right place! Whether you are running Facebook/Instagram...
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Scott Moon
May 24, 20215 min
How to Get Your Salon to the Top of Google Searches
What does your salon or spa do to get new clients in the door? Apart from referral programs (word of mouth), the reality is that most...
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Scott Moon
Mar 10, 20214 min
The Best Ways to Get New Clients in Your Salon
The two biggest needs we hear from salons all the time is that they need more staff and more clients. As a salon owner or independent...
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Scott Moon
Mar 10, 20214 min
The Best Salon Retail and Service Promotions that Actually Work
Are you finding that the salon is slow these days? Covid has impacted the regular flow of clients and business is now more unpredictable...
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Scott Moon
Mar 10, 20217 min
Salon Growth Strategies that Work
Are you finding that the salon is slow these days? Every salon company has busier and slower periods during the year and we all know that...
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Scott Moon
Feb 12, 20216 min
Facebook Ads Starter Guide For Salons
Have you ever tried running Facebook or Instagram ads for your salon? This is an under-utilized digital marketing tool for salons and...
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Scott Moon
Jan 26, 20218 min
Tips For Growing Your Salon Retail Sales
“I’m an artist, not a salesperson!” As a salon owner, have you ever heard those words from your team? “I don’t want to be pushy.” “I just...
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Scott Moon
Jan 12, 20214 min
How to Drive More Traffic from your Instagram Posts
Are you frustrated by the lack of options to have clickable links in your Instagram content? It can be challenging to drive website...
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Scott Moon
Dec 15, 20206 min
25 Inexpensive Salon Client Appreciation Ideas
We love talking about the benefits of client loyalty and engagement. Members that feel valued and appreciated by your salon company are...
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Scott Moon
Dec 15, 20206 min
Why engagement is the key to a successful salon loyalty program?
Over the past few months we have all had countless video calls with friends and family due to the social distancing measures in place....
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Scott Moon
Sep 8, 20206 min
Comment maximiser votre application de fidélité pendant Covid
La pandémie de coronavirus a créé de nombreux nouveaux défis pour notre industrie. La distanciation sociale, les protocoles...
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Scott Moon
Sep 8, 20206 min
How to Maximize your Loyalty App during Covid
The Coronavirus pandemic has created many new challenges for our industry. Social distancing, extra sanitation protocols, capacity...
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Scott Moon
Mar 18, 20206 min
Digital Marketing advice for your Salon or Spa during the COVID-19 pandemic, 2020
Our top tips to effectively communicate with your guests during COVID-19 while your salon temporarily closes, or remains open.
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Scott Moon
May 1, 20192 min
What’s the Difference Between Domain Name and Web Hosting (Explained)
We are often asked by salons to explain what is the difference between a domain name and web hosting? Many beginners don’t know that...
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Scott Moon
Oct 9, 20181 min
Build Your Salon Business Through Social Media – with Chelsea Lewis
Welcome to our 4-part mini-series with guest host, Chelsea Lewis! Chelsea Lewis is a successful businesswoman. She is a stylist and owner...
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Scott Moon
Oct 5, 20185 min
Pourquoi vous devriez lancer un programme de fidélité pour votre salon ou spa
Voici un fait étonnant: le taux de fidélisation des nouveaux clients dans l’industrie nord-américaine des salons de coiffure et des spas...
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