5 Elements Your Salon Website Needs to Have
We’ve said it before and we’ll say it again; in the world we live in today it is no longer an option to not have a website or have a...
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Sarah Perrin
- Feb 11
- 3 min
Team Policies You Need in Place at Your Salon
We’ve already talked about policies you need to have in place for your guests (if you missed that, catch it here!), and now, we’re...
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Sarah Perrin
- Jan 24
- 4 min
How to Effectively Run an In-Salon Event
If you’ve never ran an event in your salon or spa, there’s never been a better time than now to start planning one! There are countless...
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Sarah Perrin
- Jan 16
- 4 min
How to Connect with Guests Between Salon Visits
Do you ever have those moments where it hits you that you haven’t seen one of your favourite clients in a while? Like a lot longer than...
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Sarah Perrin
- Jan 1
- 4 min
5 Daily Positive Mindset Practices For Salon Owners
When you chose to be a salon owner, you chose to be a leader, a mentor, and someone that your team can look up to. It is so important to...
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Sarah Perrin
- Dec 4, 2022
- 4 min
The DO’s and Don’ts Of IG Reels For Your Salon’s Page
The concept of using video in your salon’s social media marketing game plan is still relatively new to many of you. IGTV, IG Live, Reels,...
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Sarah Perrin
- Nov 20, 2022
- 4 min
5 Guest Policies You Need To Have In Place In Your Salon
In a perfect world, every client would show up to their appointments on time, preferably with a Starbucks in hand for you. Last minute...
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Sarah Perrin
- Oct 31, 2022
- 3 min
The 3 V's of Online Branding For Your Salon
When it comes to creating an online brand for your salon, it can be overwhelming to know where to start. You want your personality to...
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Sarah Perrin
- Oct 17, 2022
- 3 min
How To Easily Incorporate Halloween In Your Salon This Spooky Season
It’s sPoOkY season, salon owners, which means different opportunities for marketing and promotions! In this blog post, we’re going to...
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Sarah Perrin
- Oct 3, 2022
- 3 min
Does Your Salon Need To Be On YouTube? Yes, and Here's Why.
Video marketing is KING in the digital age we are living in, and YouTube is an incredible platform to house your salon’s promotional and...
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Sarah Perrin
- Sep 19, 2022
- 3 min
Can Your Salon Survive Without a Website in 2022?
Nowadays, having a solid online presence for your salon/spa is not only important, but imperative. The foundation of a strong online...
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Sarah Perrin
- Sep 6, 2022
- 3 min
Instagram Hacks That WON'T Grow Your Salon's Page
It seems as though Instagram “hacks” to grow your following change as soon as you finally get the hang of them. Social media is a huge...
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Sarah Perrin
- Aug 22, 2022
- 5 min
3 Mistakes I Have Made as a Salon Owner
It’s easy to look back on your career as a salon owner and pick apart the things you wished you’d done differently. How many sleepless...
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Sarah Perrin
- Aug 8, 2022
- 4 min
How To Use Digital Gift Cards In Your Salon
Offering gift cards for purchase in your salon is beneficial, no, necessary for the ultimate guest experience! However, the days of hand...
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Sarah Perrin
- Jul 25, 2022
- 5 min
How To Use Digital Consultations In Your Salon
When the Covid-19 pandemic hit, it forced every single industry to start relying more on digital communication as a way of limiting...
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Sarah Perrin
- Jul 11, 2022
- 5 min
SEO?! WTF!? SOS! SEO 101 For Salon Owners
Have you ever asked yourself… WTF is SEO?! Well, you are absolutely not alone! SEO (Search Engine Optimization) may not be something that...
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Sarah Perrin
- Jun 27, 2022
- 6 min
Everything You Need To Know About Influencer Marketing For Your Salon or Spa
You’ve seen them, you’ve heard them, and you’ve likely been influenced by them in one way or another. Social media influencers can be...
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Sarah Perrin
- Jun 12, 2022
- 5 min
REVAMP Your Salon's Social Media With This 6 Week Challenge!
Social media is arguably the best form of marketing for salon’s and spa’s online. That being said, it is often used incorrectly which can...
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Sarah Perrin
- May 28, 2022
- 5 min
Captions & Hashtags 101- Salon/Spa Edition
How many times have you found yourself with writers block when it comes to curating captions for your salon or spas social media posts?...
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Sarah Perrin
- May 16, 2022
- 6 min
Discounting VS Adding Value: How to Utilize Both Incentives for Successful Salon Promotions
When service and retail sales are slow at your salon, it’s easy to resort to a discount promo as a quick fix. We are not slamming...
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