Stop Waiting- Start Automating. A Salon Owners Guide to Automating Social Media Message Responses
Between phone calls, texting, emails, and social media messengers, it feels as if clients have full access to salon professionals 24/7....
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Sarah Perrin
- Mar 19, 2022
- 4 min
TikTok VS Instagram Reels- Salon Show Down
Tiktok, reels, videos… oh my! We’ve spoken at length about how important of a player videos are in your salon’s digital marketing game,...
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Sarah Perrin
- Mar 6, 2022
- 4 min
A Letter To New Salon Professionals
This blog post is going to be a little bit different. We’ve done a lot of reflecting in 2022 and it’s been refreshing to look back on the...
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Sarah Perrin
- Feb 21, 2022
- 4 min
Why Your Salon NEEDS A Blog & How To Get Started!
If your salon isn’t posting blogs on a regular basis, you may want to consider doing so! In this blog, we’re going to give you the low...
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Sarah Perrin
- Feb 6, 2022
- 3 min
What We LOVE About The Salon Industry
If you’re reading this, it means you’re likely already a part of what we consider to be the BEST industry in the world! As it is...
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Sarah Perrin
- Jan 24, 2022
- 5 min
Create a Modern Salon Experience Using QR Codes!
From menus at restaurants to vaccination passports, QR codes are EVERYWHERE in 2022! Are you utilizing QR codes in your salon/spa?! If...
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Sarah Perrin
- Jan 8, 2022
- 3 min
Digital Marketing Trends To Watch In 2022!
Happy 2022! It’s a new year full of fresh opportunities and in this blog, we’re going to dive deep into the digital marketing trends that...
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Sarah Perrin
- Dec 20, 2021
- 4 min
2021- A Year In Review
As 2021 comes to an end, we reflect on all of the highs and lows of the past year. In this blog, we’re going to cover the biggest digital...
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Sarah Perrin
- Dec 5, 2021
- 4 min
'Tis The Season For Giving - Digital Gift Ideas For Your Salon Guests
The holiday season is upon us which means it is likely absolute chaos in your salon business. It is the kind of chaos we crave and we...
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Sarah Perrin
- Nov 20, 2021
- 4 min
How To Prep (Like a Boss) For a Successful Salon Holiday Season
Does anyone else feel like they blinked and all of a sudden it’s holiday season?! This year has been full of ups and downs, so if the...
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Sarah Perrin
- Nov 7, 2021
- 4 min
How to Build a Gorgeous Online Brand Aesthetic For Your Salon/Spa
When the entire purpose of social media is to create visually appealing content, you want to make sure your salon's page is branded in an...
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Sarah Perrin
- Oct 25, 2021
- 5 min
Create a Killer Black Friday Promotion for Your Salon/Spa With These Hot Tips
Black Friday sales have picked up steam in Canada over the last few years but has been used in terms of shopping since the 1960’s. It was...
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Sarah Perrin
- Oct 10, 2021
- 10 min
Email Marketing for Your Salon: Why You Need It and How to Make it Happen
Last week, Instagram and Facebook were down (only for a few hours) but it got us thinking, how many businesses ONLY use social media for...
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Sarah Perrin
- Sep 26, 2021
- 6 min
E-Commerce for Salons- Why Your Business Needs an Online Shop and Tips for Success
How many times over the last year have you made an online purchase and what drove you to make that purchase online instead of in store?...
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Sarah Perrin
- Sep 12, 2021
- 5 min
Why Your Salon Deserves a Loyalty Program
Running any business post pandemic shut down is an uphill battle, but running a business that provides services deemed “non-essential”...
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Sarah Perrin
- Aug 29, 2021
- 6 min
Level Up Your Salon Retail Game
If the last two years have taught us anything as salon professionals, it’s to expect the unexpected and prepare for the worst. That...
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Sarah Perrin
- Aug 16, 2021
- 4 min
Be Fearlessly Authentic - Why Authenticity on Social Media Matters
Starting With WHY Go back to the very beginning, way back to the younger you that decided to get into the beauty industry. What was it...
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Scott Moon
- Jul 12, 2021
- 7 min
How to Get Your Salon or Spa on Page #1 of Google
Google is today what Yellow Pages was 20 – 40 years ago. It is the default go-to-place to find answers about anything and everything....
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