When the entire purpose of social media is to create visually appealing content, you want to make sure your salon's page is branded in an...

Black Friday sales have picked up steam in Canada over the last few years but has been used in terms of shopping since the 1960’s. It was...

Last week, Instagram and Facebook were down (only for a few hours) but it got us thinking, how many businesses ONLY use social media for...

How many times over the last year have you made an online purchase and what drove you to make that purchase online instead of in store?...

Running any business post pandemic shut down is an uphill battle, but running a business that provides services deemed “non-essential”...

If the last two years have taught us anything as salon professionals, it’s to expect the unexpected and prepare for the worst. That...

Starting With WHY Go back to the very beginning, way back to the younger you that decided to get into the beauty industry. What was it...

Google is today what Yellow Pages was 20 – 40 years ago. It is the default go-to-place to find answers about anything and everything....

If you want to get the most out of your online ad campaigns, you’ve come to the right place! Whether you are running Facebook/Instagram...

What does your salon or spa do to get new clients in the door? Apart from referral programs (word of mouth), the reality is that most...

The two biggest needs we hear from salons all the time is that they need more staff and more clients. As a salon owner or independent...

Are you finding that the salon is slow these days? Covid has impacted the regular flow of clients and business is now more unpredictable...

Are you finding that the salon is slow these days? Every salon company has busier and slower periods during the year and we all know that...

Have you ever tried running Facebook or Instagram ads for your salon? This is an under-utilized digital marketing tool for salons and...

“I’m an artist, not a salesperson!” As a salon owner, have you ever heard those words from your team? “I don’t want to be pushy.” “I just...

Are you frustrated by the lack of options to have clickable links in your Instagram content? It can be challenging to drive website...

We love talking about the benefits of client loyalty and engagement. Members that feel valued and appreciated by your salon company are...

Over the past few months we have all had countless video calls with friends and family due to the social distancing measures in place....

La pandémie de coronavirus a créé de nombreux nouveaux défis pour notre industrie. La distanciation sociale, les protocoles...

The Coronavirus pandemic has created many new challenges for our industry. Social distancing, extra sanitation protocols, capacity...