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The WHY Factor

What exactly does it mean to find your WHY as a salon or spa owner? It's about discovering the core reasons behind your passion for this industry. Beyond simply providing excellent services and setting up an environment where your team can thrive, identifying your WHY allows you to connect with clients AND staff on a deeper level. It gives purpose to every action you take and shapes the unique experience you offer.

Why is finding your WHY so crucial? Well, think about it - in an industry as competitive as ours, standing out becomes paramount. By knowing and sharing your WHY, you create an authentic story that resonates with both potential and existing clients. This authenticity sets you apart from other salon owners who may just focus on showcasing their work through photos alone. Check out this blog post to learn more about authenticity on social media!

Sharing your WHY shouldn't be limited to social media posts or website content either. While displaying stunning visuals of your work is undoubtedly important, connecting with people emotionally will leave a lasting impression. When individuals understand why you do things the way you do - whether it's creating a welcoming environment or using sustainable products - they become invested in supporting not only your business but also your mission.Moreover, when clients and potential team members can relate to your WHY, they are more likely to become loyal advocates for your brand. They'll appreciate the values and beliefs that drive you and continue promoting your services through word-of-mouth referrals.

In this blog post, we are sharing 15 different questions for you to deep dive into so you can establish your salon’s and/or your own personal WHY factor!


Finding Your WHY Factor as a Salon Owner


1.     What inspired you to start your own business?

2. Did you have any previous experience or background in this industry before starting your business?

3. Were there any specific challenges or problems that motivated you to start your own business rather than working for someone else?

4. How did you come up with the idea for your business? Was it based on a personal passion or identifying a gap in the market?

5. What were your initial goals and objectives when you started your business? Have they evolved over time?

6. Did you face any obstacles or doubts when deciding to start your own business? If so, how did you overcome them?

7. How did you go about funding your business initially? Did you seek investors, take out loans, or use personal savings?

8. What were some of the key lessons or insights you gained during the early stages of building your business?

9. Did you have a clear business plan in place from the start, or did it evolve as you progressed?

10. How did you establish and build relationships with customers/clients in the early days of your business?

11. Were there any resources or support systems that helped guide you through the process of starting your own business?

12. Were there any unexpected challenges or surprises that arose after launching your business? How did you handle them?

13. What has been the most rewarding aspect of being a business owner so far? And what has been the most challenging?

14. Has running this business aligned with your initial expectations? In what ways has it exceeded or fallen short of those expectations?

15. Looking back now, is there anything you would have done differently when starting your business?  




We challenge you, salon and spa owners, to choose one or multiple of the questions listed above and create a social media post (reel or regular post) with your answer. Sharing this side of you and your business will reveal an authentic, vulnerable side that is often not seen on social media. Make sure to tag us @salon.s.o.s and use the hashtag #theWHYfactor so we can repost!

Challenge yourself to establish not only your WHY, but also your mission statement! Click here for a step-by-step guide.


Finding your WHY as a salon owner is far more than just an exercise in self-reflection; it's a powerful tool for setting yourself apart from competitors and building meaningful connections with clients. Sharing this WHY goes beyond posting beautiful images online – it involves crafting a narrative that speaks directly to people's hearts.


For even more digital marketing goodness, check out our YouTube Marketing Academy as well as all the resources and support we have for you here on our website

‘Til next time,

Your Team At Salon S.O.S

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