Stop Waiting- Start Automating. A Salon Owners Guide to Automating Social Media Message Responses

Between phone calls, texting, emails, and social media messengers, it feels as if clients have full access to salon professionals 24/7. It can be overwhelming trying to keep up with responses and downright irritating feeling obligated to respond immediately.

If you’re not currently taking advantage of automated messages to respond to social media messages or emails, it’s time you start!

In this blog post, we’re going to give you a break down on why automating and scheduling across digital marketing platforms is beneficial for salon/spa owners, provide you with the tools and resources you need to successfully schedule and automate, and give you a full step by step on how to create automated message on both Facebook and Instagram!

STOP WAITING, START AUTOMATING

We live in a constantly evolving, digitally driven world and as small business owners, you have more responsibilities and tasks to juggle and manage than ever before. Long gone are the days of clients simply calling the salon during business hours, there are countless ways for them to contact you (all day, everyday…)

We also live in a time where people expect instant gratification- and it can be difficult, no, impossible to keep up timely responses on all of the different platforms. It is important, however, to give the people what they want and provide responses to their questions and inquiries in a timely fashion.

This is where automation comes into play! You can save auto-responses to any social media messenger to let the sender know that you will respond to them ASAP as well as offer other contact/booking info.

Having these messages automated to respond takes pressure off of you as a business owner as you can be confident you are providing your social media followers with a professional, immediate response without having to lift a finger!

SCHEDULING SOCIAL MEDIA POSTS

We’d be doing you a disservice if we didn’t mention scheduling your salon’s social media posts and why it’s an absolute game changer.

As mentioned above, salon/spa owners have a LOT on their plates and the last thing we believe you should be worrying about is keeping up appearances on social media daily.

Taking an hour to plan and schedule your posts in advance will ensure your social presence is crisp and consistent without being a day to day burden.

There are countless apps and systems you can use to schedule your posts in advance - may we suggest checking out our very own Salon Social Media Scheduler?!

So the question isn’t why should you be scheduling your social media posts, it should be why not?

If you’re wanting something more automated for your salon or spas Instagram page, we recommend checking out this blog post! It explains exactly how to automate Instagram messages simply and beautifully!

FACEBOOK MESSENGER AUTOMATION

STEP 1: Go to your business Facebook page. Click on the settings tab (make sure it’s PAGE settings and not general Facebook settings)

STEP 2: Choose the Messaging tab

STEP 3: Click on Greeting and/or away message tabs to create automated messages

INSTAGRAM SAVED RESPONSES

STEP 1: Go to your business Instagram home profile page, hit 3 lines in top right corner

STEP 2: Select Settings tab