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How to create a next level in-salon guest experience in 2024

Welcome to the future of salon experiences! As we step into 2024, it's time for salon owners to take their guest experience to a whole new level. Gone are the days of simply offering great haircuts or pampering treatments – today's clients expect more. But fear not, creating an unforgettable in-salon experience doesn't have to break the bank. In fact, with a little creativity and attention to detail, you can elevate your client's visit without spending a fortune. So buckle up and get ready to discover some easy and inexpensive ideas that will leave your clients raving about their time at your salon. Trust us, your clients will thank you for the extra touch of luxury while maintaining a light and professional atmosphere.

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Personalized welcome: Greet each client by name and offer a warm, personalized welcome upon arrival. This seems like a simple gesture, but it really does elevate the experience from the second they way through the door.

Complimentary beverages: Serve clients with a variety of complimentary beverages like herbal tea, infused water, or specialty coffee. Bonus points if you’ve got cute, branded cups to serve them in!

Aromatherapy: Use essential oils or scented candles in the salon/spa to create a calming and pleasant atmosphere.

Customized treatments: Offer customized treatments tailored to each client's specific needs and preferences. Have the options set up before your client arrives and an idea of a loose “script” about why these specific products are beneficial for their individual hair concerns.

Interactive displays: Create interactive displays where clients can learn about different products or techniques used in the salon/spa. This is a great idea to set up in your bathroom so your guests can play with different products that they can purchase.

Unique retail offerings: Curate a selection of exclusive or hard-to-find beauty products that clients can purchase after their visit. Create pre-made boxes for specific concerns and get creative with your marketing for it, offer discounted gift packages with purchase (ex: offer of $100 gift package for $30 with any $150 purchase)

Virtual consultations: Provide virtual consultations for clients who prefer to discuss their needs or concerns before booking an appointment. Obviously this can’t be done for every service, but it can save time for both client and service provider to have a quick virtual consult pre-appointment, or even before booking an appointment, to thoroughly discuss expectations, beauty budgets, etc.

Relaxation areas: Designate comfortable relaxation areas where clients can unwind before or after their services. Dress it up with simple but luxurious details like a tea station, essential oil diffusers, and somewhere cozy to sit with blankets and pillows.

Surprise upgrades: Occasionally surprise clients with complimentary service upgrades or additional pampering during their visit.

Themed events: Organize themed events like spa parties, beauty workshops, or product launches to engage clients and build relationships.

Loyalty programs: Implement loyalty programs that reward frequent visitors with special perks, discounts, or freebies.

Speaking of loyalty programs for salons…. S.O.S. does them right! Click HERE to learn all about our custom branded Loyalty Apps!

Handwritten thank-you notes: Send handwritten thank-you notes to express appreciation for a client's visit and encourage them to return. This simple gesture goes a long way, consider having custom stationary made for a nice touch!

Digital detox zone: Create a designated space within the salon/spa where guests are encouraged to disconnect from technology and enjoy a peaceful environment. A no-phone zone is something a lot of people crave in our digitally obsessed world, and the salon is a perfect place to disconnect (if they choose).

Surprise treats: Offer small surprises like chocolates, healthy snacks, or fresh fruits to clients during their visit. Bonus if they’re local!

Scented hot towels: Provide scented, warmed towels for clients to refresh themselves before or after treatments.

Expert advice sessions: Organize regular sessions where industry experts share tips and advice on beauty, wellness, and self-care.

Collaboration with local businesses: Partner with other local businesses (such as florists or boutiques) to offer collaborative promotions or gift packages.

Social media shout-outs: Give clients a chance to be featured on your salon/spa's social media platforms by tagging them in posts about their experience.



By incorporating easy and inexpensive ideas into your salon, you can elevate the client experience and there are endless possibilities for enhancing your guests' time at the salon. Remember, small gestures can make a big impact, so don't underestimate the power of attention to detail and exceptional customer service. With these simple steps, your salon will surely stand out as a preferred destination for clients seeking not just haircare but an unforgettable experience.

For even more digital marketing goodness, check out our YouTube Marketing Academy as well as all the resources and support we have for you here on our website

‘Til next time,

Your Team At Salon S.O.S


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